‘Makes You Think’ with Mark Earls, Author of ‘Herd’
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The inaugural ‘Makes You Think’ session on Monday 1 March was a great success, it satisfied the synapses and the guests picked up a mind virus or two from John Kearon’s Me-to-We Research ideas. Our second Makes You Think session comes from the frontiers of marketing and human behaviour. Mark Earls, author of theHerd will be sharing his dogma busting challenge that the ultimate marketing is not one-to-one marketing but Herd marketing. The latest science shows we’re much less individual than we think we are and far more influenced by other people than we would care to admit. We’re designed for a world of other people and what we do to each other has far greater effect than traditional ‘persuasion marketing’. Mark will help us challenge the way we think about marketing.
Format of the evening – Growth Drivers Marketing Think Tank
This is an interactive breakfast session hosted by Alex Batchelor – one of our Thought Leaders. The format of this event is a talk, that will ‘Make you Think’ followed by a participation exercise where the audience will split into groups and then present their ideas to the rest of the audience and open to discussion or a vote.
Key Times
Registration: 8.00am – 8.15am
Presentation and working breakfast: 8.15am – 9.30am
Networking: 9.30am-10am
Location
Grange Holborn
50-60 Southampton Row,
London
WC1B 4AR
Posted: April 1st, 2010 | Author: matt | Filed under: Event, Growth Drivers, Makes You Think | Tags: Events, john kearon, Makes You Think, Mark earls, marketing | Leave a Comment »
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