Comments on: A decade of digital: 10 things for 2010 http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/ Fri, 03 Feb 2012 18:02:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Derrick Bradley http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-667 Derrick Bradley Tue, 15 Jun 2010 23:46:59 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-667 I love this article. Points # 1, 7, 8, and 9 are the ones that resonate with me the most. I love this article. Points # 1, 7, 8, and 9 are the ones that resonate with me the most.

]]> By: Phill Barufkin http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-366 Phill Barufkin Fri, 21 May 2010 13:35:36 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-366 A couple more digital phenomenons, some of which look towards the horizon: integrate with tangible activities to harness and maximize its full power; mobile is underestimated; information will at an increasing rate find consumers, for example such as geo-targeting, which is a relatively new techno-frontier and growing; and watch out for clutter and over stimulation, which is something that has occurred with all forms of media. Phill Barufkin is a strategist, account planner and marketer who deploys integrated marketing programs and has experience with digital efforts of all shapes and sizes. A couple more digital phenomenons, some of which look towards the horizon: integrate with tangible activities to harness and maximize its full power; mobile is underestimated; information will at an increasing rate find consumers, for example such as geo-targeting, which is a relatively new techno-frontier and growing; and watch out for clutter and over stimulation, which is something that has occurred with all forms of media.

Phill Barufkin is a strategist, account planner and marketer who deploys integrated marketing programs and has experience with digital efforts of all shapes and sizes.

]]> By: Tim Harrap http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-166 Tim Harrap Sat, 08 May 2010 11:32:33 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-166 Faris - firstly congratulations on being winner "Post of the month" on Neil Perkin's Only Dead Fish blog. The benefit of your piece is to collate together the key elements of the communication environment we now face. I particularly like the "be nice or leave". In this context it interests me how quickly the twittersphere kicks out spammers - this makes for a "clean" platform to operate in, avoiding unnecessary dross. And, "Stop thinking like a company and act like a person." How true is that! Tom's comment on Spreadable is a bit old school!! There are now spreadable butters - nothing more natural than that! Faris – firstly congratulations on being winner “Post of the month” on Neil Perkin’s Only Dead Fish blog.

The benefit of your piece is to collate together the key elements of the communication environment we now face. I particularly like the “be nice or leave”. In this context it interests me how quickly the twittersphere kicks out spammers – this makes for a “clean” platform to operate in, avoiding unnecessary dross. And, “Stop thinking like a company and act like a person.” How true is that!

Tom’s comment on Spreadable is a bit old school!! There are now spreadable butters – nothing more natural than that!

]]> By: Aaron http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-139 Aaron Wed, 05 May 2010 15:24:20 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-139 Great nuggets. I agree with your distaste for the reference "viral" marketing. I refer to it as extensible marketing. Great nuggets. I agree with your distaste for the reference “viral” marketing. I refer to it as extensible marketing.

]]> By: Herdmeister http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-138 Herdmeister Wed, 05 May 2010 13:57:59 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-138 Muy bien, brother. Nowt to add. Muy bien, brother. Nowt to add.

]]> By: Tom http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-136 Tom Wed, 05 May 2010 13:14:45 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-136 Agree with all of this, though I note with amusement that the word 'viral' is an example of a concept that has most definitely 'spread'. Yr casual office browser knows what a viral is: spreadable on the other hand means margarine. Annoying embedded meaning or not, this game is basically over. If we like the principle of people taking ideas, making use of them and spreading them we should probably admit that the idea of the 'viral' has worked in exactly this way. Agree with all of this, though I note with amusement that the word ‘viral’ is an example of a concept that has most definitely ’spread’.

Yr casual office browser knows what a viral is: spreadable on the other hand means margarine. Annoying embedded meaning or not, this game is basically over. If we like the principle of people taking ideas, making use of them and spreading them we should probably admit that the idea of the ‘viral’ has worked in exactly this way.

]]> By: Mark Fairbanks http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-37 Mark Fairbanks Mon, 19 Apr 2010 14:49:19 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-37 Great stuff again, Faris. "Ideas that create content vs. ideas that are content" can not be said enough. As digital continues to mature there will be more and more digital natives—inclusion will be an expectation, not the exception. Smart brands, products and services that understand this will gain a substantial leg up. Heh, and don't get me started on the misuse of viral. Great stuff again, Faris. “Ideas that create content vs. ideas that are content” can not be said enough. As digital continues to mature there will be more and more digital natives—inclusion will be an expectation, not the exception. Smart brands, products and services that understand this will gain a substantial leg up. Heh, and don’t get me started on the misuse of viral.

]]> By: Alonso Guzman http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-36 Alonso Guzman Mon, 19 Apr 2010 02:23:25 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-36 Awesome read Faris! Thanks! Agree with # 2 with Fitz, it should be called 'spreadable' or 'spread' since going 'viral' as people refer is only the result of the engagement of these contents. BTW awesome t-shirt! Awesome read Faris! Thanks! Agree with # 2 with Fitz, it should be called ’spreadable’ or ’spread’ since going ‘viral’ as people refer is only the result of the engagement of these contents.

BTW awesome t-shirt!

]]> By: Eric http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-35 Eric Mon, 19 Apr 2010 00:42:16 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-35 Insightful points with a good portrayal of social responsibillity. Rather than saying or doing "online" what we would not do in private, a generation growing up connected should, as you suggest, be awesomely nice and engaging or awesomely bad to be awesome. I find it great that language barriers are becoming less & less of an obstacle as we have a greater impetus to communicate with ppl a-x the globe. Insightful points with a good portrayal of social responsibillity. Rather than saying or doing “online” what we would not do in private, a generation growing up connected should, as you suggest, be awesomely nice and engaging or awesomely bad to be awesome.
I find it great that language barriers are becoming less & less of an obstacle as we have a greater impetus to communicate with ppl a-x the globe.

]]> By: faris http://blog.marketing-soc.org.uk/2010/04/a-decade-of-digital-10-things-for-2010/comment-page-1/#comment-16 faris Fri, 16 Apr 2010 16:16:11 +0000 http://blog.marketing-soc.org.uk/?p=440#comment-16 oh and i agree on the spreadable nomenclature http://farisyakob.typepad.com/blog/2008/11/spreadable-media.html FX oh and i agree on the spreadable nomenclature

http://farisyakob.typepad.com/blog/2008/11/spreadable-media.html

FX

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