John Kearon Q&A
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John Kearon, chief juicer, BrainJuicer will be writing regular posts to ‘make you think’ from next week. Until then, a brief interview
What’s your golden rule?
Keep breaking golden rules in search of better ones.
Who has been your biggest influence?
Kevin Kelly; founding editor of Wired magazine, publisher of the Whole Earth Catalogue, author of, Out of Control; The New Biology of Machines, Social Systems, and the Economic World. Famous quote, “Nobody is as smart as everybody.”
What is your most hated business expression?
”If it ain’t broke, why fix it”.
For me if it ain’t broke, break it and fix a better one.
What’s the smartest business idea you’ve ever had?
Realising there’s a generation of breakthrough science in behaviourial economics, social science and psychology, untouched by the big agencies but with the potential to reinvent the way market research is done.
Which leader do you admire most and why?
James Dyson; the contrarian, challenging, pig-headed, brilliant engineer who has redefined wheel barrows, vacuum cleaners, hand driers and hopefully more things to come.
What’s your favourite word?
Serendipity – voted the UK’s favourite word and I always bow to the Wisdom of the Crowd ☺
Tell us a secret
Balding men visit the hairdresser almost three times as much men with a full head of hair.
Posted: April 30th, 2010 | Author: elen.lewis | Filed under: Makes You Think, Q+A | Tags: brainjuicer, interviews, john kearon, Makes You Think, marketing society | Leave a Comment »
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