Be seen, be heard: an interview with Richard Hytner
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Richard Hytner, Deputy Chairman of Saatchi & Saatchi and President of the Manchester United Supporters Trust, talks to Adam Morgan from The Challenger Project about how the creation of a visible symbol has helped grow the trust’s membership from 30,000 to over 150,000 in the space of six weeks (follow the campaign here: www.joinmust.org).
@challengerproj
Posted: April 29th, 2010 | Author: elen.lewis | Filed under: Customer Champions, Q+A, Uncategorized | Tags: adam morgan, football, manchester united, marketing, richard hytner, the challenger project | Leave a Comment »
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