The collective
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By Elen Lewis, editor
Every week, I’ll be curating a collection of my favourite things from the web.
Nike’s new 30-second spot has already garnered nearly 2.9m views on YouTube. Instead of getting rid of Tiger Woods, Nike has taken a risk. Will it pay off?
The Uniqlo tweet show is a great example of a brand getting Twitter right. It integrates your tweets into a personalised campaign. I tweeted the Marketing Society’s utweet film on Sunday night…
Seth Godin posts on the Lévy Flight, a mathematical concept seen in nature and marketing. It’s a new way of considering brand loyalty. “Someone finds your restaurant. They love it. They return with friends. They hang out and become regulars for a while. Then they get bored and start browsing again.”
Forget about they hype over the iPad, forget about the fact Apple sold 500,000 in the first week. Will it blend?
Posted: April 16th, 2010 | Author: elen.lewis | Filed under: Nice to Know | Tags: collective, ipad, marketing society tweet, nike, seth godin, tiger woods, uniqlo, uniqulo | Leave a Comment »
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