Marketers and entrepreneurs clash in Question Time debate

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Entrepreneurs are not working in big organisations,” argued Luke Johnson, the entrepreneur behind Pizza Express in a heated discussion about marketing and entrepreneurialism at our Question Time debate. Following the format of the BBC’s Question Time programme, with a focus on audience participation, Stephen Maher, CEO, MBA had his work cut out keeping the 70 members of the audience and panel in hand.

Nick Vetch, founder of Big Yellow storage agreed, saying that while big organisations can be innovative, they can’t be entrepreneurial. “Marketers don’t have the prospect of utter failure, of their wife and flat on the line,” he said. On the opposing panel, Roisin Donnelly from Procter & Gamble and president of The Marketing Society, Catherine Woolfe from EON and Royal Mail’s Mark Thomson offered tips on acting like an entrepreneur within the small spaces of a large organisation. With the session ending on a question about what panel members hated most about business and marketing (we’ll be posting these insights over the next few days), the heated discussions continued over drinks and canapés late into the night.

We listened to what you said on the evening about the opportunity to ask more questions, so this is your chance to ask a question and continue the discussion here on our blog or in our exclusive LinkedIn group.

Posted: May 28th, 2010 | Author: will.armstrong | Filed under: Growth Drivers | Tags: Catherine Woolfe, luke Johnson, nick vetch, question time, roisin donnelly, Stephen Maher, the marketing society | Leave a Comment »

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