The future of marketing according to Paul Polman, CEO, Unilever
Leave a Comment » | 1,232 Views | 0 Comments » |
Consumers will increasingly look for brands with a social purpose. Consumers want to choose brands that are not only good for them and their families but are also good for others they care about. Global brands have the power to create a better future through the everyday buying and usage habits of people everywhere. Brands and businesses that fail to integrate consumer needs with societal well-being will struggle to grow in the future.
Posted: June 3rd, 2010 | Author: will.armstrong | Filed under: Green, Leadership Central, future of marketing | Tags: Paul Polman, sustainability, the future of marketing, the marketing society, unilever | Leave a Comment »
Leave a Reply