The Future of Marketing according to John Varley, Barclays plc

Leave a Comment » | 796 Views | 0 Comments » |

We must continue to grow in those markets where we are already strong. Competition is fierce; so we must innovate to stay ahead. In some lines of business that requires ever more sophisticated products and services; in others, it requires simplifying what we do and integrating that within our customers’ ever busier lives. We can do neither without a fundamental understanding of what our customers need and want.

Don’t miss out on the view from the top of leading-edge companies in our book Future of Marketing. Order your own copy of this hardback, limited edition book, priced just £29.99, by clicking here.

Bookmark and Share

Posted: August 26th, 2010 | Author: Glen Dower | Filed under: future of marketing | Tags: , , , | Leave a Comment »

Leave a Reply