The Future of Marketing according to Steven A. Ballmer, Microsoft
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Successful companies will use software-based tools to invite customers to participate in creating brands and developing products, and to deepen the emotional connection between brands and customers. In the process, software will shorten the journey from engagement to purchase.
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Posted: August 12th, 2010 | Author: Glen Dower | Filed under: Digital, future of marketing | Tags: microsoft, steven a ballmer, the future of marketing, the marketing society | Leave a Comment »
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