Social Marketing Masterclass

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• September 24, 2010
  10:00 am	to	1:00 pm

Social Marketing Masterclass

Social Marketing has recently emerged as a new discipline using a specific approach and insights to drive important social change.

The Scottish Government is fast developing a reputation for its expertise in this area being responsible for a number of highly effective and award winning campaigns.

The Marketing Society is delighted that Gillian Govan, chief marketing officer of the SGSM will lead this Masterclass with examples of best practice, cost effectiveness and the impact on the bottom line – profiting the people of Scotland. To illustrate the case Jim Kelly and Sheila Gallacher of Story will present their winning approach to the Health Improvement tender.

Speakers

Gillian Govan chief marketing officer, SGSMIn 2007 Gillian was seconded to Health Improvement at SG to write the Health Improvement Social Marketing Strategy, and in 2009 succeeded, in her own words, in ‘returning to the mother ship’ as chief marketing officer of Scottish Government Strategic Marketing

Posted: September 2nd, 2010 | Author: Glen Dower | Filed under: Event | Tags: Scottish Government Strategic Marketing, social marketing, the marketing society | Leave a Comment »

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