The Future of Marketing according to Sara Weller, Argos
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Customers don’t have all the answers, especially where technology is developing so fast that no-one knows what will come next, or how we will respond. So marketers need to be brave – they need to have great judgement and they need to use it imaginatively to influence their business’s decisions. They need to be commercial – to understand which thing customers want can be delivered profitably. And finally, they need to be able to turn great ideas into great execution.
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Posted: September 2nd, 2010 | Author: Glen Dower | Filed under: future of marketing | Tags: argos, innovation, sara weller, the future of marketing, the marketing society | Leave a Comment »
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