Hot off the press, Market Leader
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The autumn issue of Market Leader has both a fresh new design and a bumper crop of must-read articles.
John Kearon, chief Brainjuicer heads the list with the cover story: Why marketing has been the death of innovation with harsh lessons for big centralised R&D departments.
Grant McCracken, the anthropologist’s anthropologist nails what he calls the Philistines in the Corporation – the forces that inhibit understanding of the cultural meanings so critical to brand success.
Mark Earls points out the lessons for marketers in the ways people copy each other and Nick Southgate shows us how to be Choice Architects. Not to be missed are Jeremy Bullmore’s revelations about life as a Mad Man and Rory Sutherland’s secret crush on Ronald Reagan.
Posted: October 1st, 2010 | Author: Glen Dower | Filed under: Market Leader | Tags: Grant McCracken, john kearon, Mark earls, Market Leader, the marketing society | Leave a Comment »
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