The Collective No.30
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A collection of interesting things from the web this week by Marketing Society editor Elen Lewis from bullets in iPads, to how complaints make your brand shoot up Google’s rankings and turning no into yes
What happens when you shoot an iPad
There’s more pictures here.
A bully finds a pulpit on the web
A fascinating article in the New York Times, about how an optician used bad service and loads of customer complaints to his advantage. The villain’s intentional goal is to make customers complain about him because it pushes his company up the Google rankings. Google, unwittingly rewards companies in SEO for customer conversations, good or bad. This example seems to spell a failure of search and the internet. Buzz Machine’s Jeff Jarvis wondered what Google should do. Also read Danny Sullivan’s perspective, he knows everything about search.
Turning no into yes
A TED talk by William Ury about how to create agreement in the most difficult situations.
Posted: December 3rd, 2010 | Author: elen.lewis | Filed under: Nice to Know, Uncategorized, the collective | Tags: Digital, elen lewis, the collective | Leave a Comment »
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