The Collective: No 32

Leave a Comment » | 967 Views | 0 Comments » |

• Share
  
• 

A collection of interesting things from the web this week by Marketing Society editor Elen Lewis from shoals of Facebook fish to Yeo Valley Rappers and Seth Godin on that’s not the way we do things around here…

Facebook maps the world

Facebook intern Paul Butler drew a map to visualise where Facebook’s members live relative to their friends. Each line connects cities with pairs of friends. Meanwhile, The Register had some amusing Facebook statistics for 2010.

43,869,800 people changed their status to “single” on Facebook in 2010.

And this is what Facebook’s half-billion devotees perform every 20 minutes:

* 10,208,000 comments are made,
* 4,632,000 messages are sent,
* 2,716,000 photos are uploaded,
* and 1,972,000 friend requests are accepted.

That’s not the way we do things around here

Another jewel from Seth Godin.

Please don’t underestimate how powerful this sentence is.

When you say this to a colleague, a new hire, a student or a freelancer, you’ve established a powerful norm, one that they will be hesitant to challenge.

This might be exactly what you were hoping for, but if your goal is to encourage innovation, you blew it.

The story of Yeo Valley

A fascinating tale on BBH Labs about the thinking behind Yeo Valley’s Rappers. “Our strategy was simple: tackle the perception issue head-on by reversing the expectations of how an organic brand should behave amongst a mainstream UK audience. Goodbye: worthy and earnest. Hello: open and social, populist and proud.” If you’re short of time, skip to the ‘10 Things we’ve learnt’ part of the article.

Posted: January 7th, 2011 | Author: elen.lewis | Filed under: Uncategorized, the collective | Tags: Facebook, seth godin, the collective, yeo valley | Leave a Comment »

---