The Collective: No 34
Leave a Comment » | 617 Views | 0 Comments » |
A collection of interesting things from the web this week by Marketing Society editor Elen Lewis from entertaining yoof to what the future holds according to IDEO and listening to pocket cinema.
Pocket cinema
Take 30 minutes to listen to a fascinating Radio 4 documentary about how mobile phones are changing the way we watch and make movies. There’s important implications for marketing too.
The Social Entertainment Age
An article in Contagious reveals that the prime motivation for 16-24 year olds to engage with brands is to entertain them (66%).
What will drive innovation over the next decade?
The Daily Beast asked three experts including Tim Brown, president of IDEO, what the future holds. Here’s an extract. “We’re now into the new economy and the new central actor is not the worker, the person who produces, nor the person who consumes, but a new economic actor who does both things at the same time. Now there are words like pro-sumer and everything else out there—my preferred term for it is ‘a creator economy.’ …I don’t mean a creative economy—those creatives are elites. Creators are ordinary people like us—in the ordinary course of our day, we may think we are engaging in the act of consumption, but in fact we are producing something..”
Posted: January 28th, 2011 | Author: elen.lewis | Filed under: Digital, the collective | Tags: Digital, elen lewis, the collective | Leave a Comment »
Leave a Reply