The Collective: No 33
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A collection of interesting things from the web this week by Marketing Society editor Elen Lewis from being cyborgs to the educational benefits of ugly fonts and what real people don’t say about advertising
We are all cyborgs now
Amber Case, cyborg anthropologist says technology is evolving us, as we become a screen-staring, button-clicking new version of homo sapiens. We now rely on “external brains” (cell phones and computers) to communicate, remember, even live out secondary lives. But will these machines ultimately connect or conquer us? Great talk from Ted.com
The educational benefits of ugly fonts
Last month, Wired’s Jonah Lehrer speculated that new gadgets like the Kindle made reading too easy and could lead to less engagement with the text. His hunch has now been backed up by ‘Cognition’, a paper from Princeton psychologists that reveals that ugly, difficult fonts to read like Monotype Corsiva, Comic Sans Italicized and Haettenshweiler can actually improve retention and long-term learning. The story was picked up by the R4 Today programme yesterday… (Listen from around 8:30am) So should we start seeing ads in ugly fonts? Discuss.
Things real people don’t say about advertising
I stumbled on this last night. Read this Tumblr site that displays and collects images that cast a critical eye at modern advertising practices. It’s funny.
Posted: January 14th, 2011 | Author: elen.lewis | Filed under: Digital, Nice to Know, Uncategorized, the collective | Tags: elen lewis, ted, the collective | Leave a Comment »
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