Magpie: Daniele Fiandaca, Digital Fauna
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Daniele Fiandaca shares three shiny nuggets of inspiration: pet food on Foursquare, brand consistency, and Twitter’s birthday.
Sometimes it is hard to see how FMCG brands can use emerging social technologies like Foursquare. However here is a brilliant example of a pet food brand using Foursquare to bring a poster to life and providing real time sampling. Simply brilliant.
I have been advocating the need for brands to move away from consistency of messaging to one of context for a while but not as eloquently as this piece on why brand consistency is killing digital advertising.
I have been a huge fan of Twitter for sometime now as I feel that it can add real value to people’s lives if used properly. I therefore loved the video they put out to celebrate their 5th year anniversary, even if I do not personally use it to follow celebrities.
Read more Magpie posts on the Marketing Society blog.
Calling all magpies in the Marketing Society membership: find and share three shiny nuggets of wisdom and inspiration with the network for this regular feature on the blog. From eccentric videos on YouTube to Twitter feeds that inspire you, new models/ways of thinking about marketing and creative ideas, send maddie@marketingsociety.co.uk your three favourite things. The more eclectic the better.
Posted: April 6th, 2011 | Author: maddie.york | Filed under: Magpie | Tags: Digital, foursquare, magpie, twitter | Leave a Comment »
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