10 Things about Whisky
Leave a Comment » | 1,122 Views | 0 Comments » |
Our Marketing Leaders Programme ended on a high last Friday with a wonderful whisky discovery courtesy of Dewar’s. Our delegates left the programme with their heads full of inspiration and knowledge about leadership – and also fabulous facts about whisky. Did you know…?
1) Nosing and tasting – the nose is the most important factor, far more powerful to determine flavours than the tongue.
2) Swirling the glass can determine viscosity, therefore age and weight in the mouth.
3) Don’t be misled by colour; it plays little role in the quality of the whisky.
4) John Dewar was one of the first whisky blenders, founding his business in 1846.
5) Dewar’s whiskies are based around the Aberfeldy single malt, a distillery built by the Dewar family.
6) Tommy Dewar, the son of the founder, was a marketing pioneer, creating the first cinematic for a drinks product and producing a campaign that ran for over 70 years – The Spirit of Forefathers.
7) There are approximately 100 distilleries in Scotland, producing 12,000 registered brand names and exporting to 200 countries. Whisky is the UK’s largest food and drink export.
8) Dewar’s White Label, the largest selling Scotch in the USA, is a blend of up to 40 different single malt and single grain whiskies. The blend is famous for the phrase “Never Varies”.
9) Dewar’s double ageing process involves maturing all of our whiskies for at least 12 years before blending and putting the blend back into casks until the flavours marry, creating a whisky with a fuller flavour, smoother mouthfeel and longer finish.
10) Dewar’s is one of the most awarded whiskies in the world, winning over 350 so far; it has long been known as “The Medal Scotch Of The World”.
by Stephen Marshall, senior global brand ambassador, John Dewar and Sons Ltd
Posted: May 17th, 2011 | Author: maddie.york | Filed under: 10 Things | Tags: 10 Things, Dewar's, Marketing Leaders Programme, whisky | Leave a Comment »
Leave a Reply