Magpie: Daniele Fiandaca, Digital Fauna

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Daniele Fiandaca shares three shiny nuggets of inspiration: apps from Honda and Heineken, and GOAB, a TV Experience Concept.

Ever since the launch of the iPad, I have been intrigued by the possibilities they enable for two-screen interaction with TV which I believe are endless. While digital in the past has been seen a killer of the live TV experience, social has brought new life into it, and the live experience. Here are three things that have come out in the last three months that typify this opportunity.

Honda’s Jazz Interactive TV Ad

While W&K could have done a much better job in its execution (if you do interact, the reward is really disappointing), I can only applaud the initiative to try something new and gives a platform for further better executions.

AQKA’s Heineken App

This really hits the spot with how think brands should be developing to enhance the overall TV experience and provide something both entertaining and useful. As an Arsenal fan it is unlikely I would have tuned into Barcelona – Manchester United but with this app, I certainly will.

GOAB

This is a really nice concept from Syzygy in Germany. Exactly where I expect I see two-screen going and recognises that the TV screen is going to remain a lean-back viewing experience with the activity rather happening on the tablet. Also think this is going to be possible far quicker than people expect.

Calling all magpies in the Marketing Society membership: find and share three shiny nuggets of wisdom and inspiration with the network for this regular feature on the blog. From eccentric videos on YouTube to Twitter feeds that inspire you, new models/ways of thinking about marketing and creative ideas, send maddie@marketingsociety.co.uk your three favourite things. The more eclectic the better.

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Posted: May 18th, 2011 | Author: maddie.york | Filed under: Magpie | Tags: , , , , , , | Leave a Comment »

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