Are you involved with Start Today?
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Start Today is the movement within the marketing community uniting big consumer brands to inspire the UK public to Do More, With Less, and so together create a more sustainable future. We’re doing it all together, on one day, which is fast approaching – it’s the 1st November this year.
Start is the public brand conceived by HRH The Prince of Wales to inspire and excite with great ideas for living a more sustainable lifestyle and a programme of events and activities throughout the year. The Start Today campaign provides a great ‘call to action’ that can tie it all together for consumers to understand.
Brands left right and centre are already signing up – P&G, EDF, Aviva, Birds Eye Iglo, B&Q, IBM, to name a few. They will all be designing a brand activity around 1st November that meets their brand goals and ties into the Start Today initiative. That means they will all carry a ‘Start Today’ logo as the call to action to consumers.
The room for creativity is huge, and many brands will collaborate to create something bigger and better than they could do alone. Whether it’s promoting behaviours such as walking to work, using greener transport, taking less flights and longer holidays, reusing things, car sharing, growing your own food. Every message has fun benefits for the consumer to help them to Do More With Less. And soon the British public will see Start Today messages everywhere they look.
Whether you want to go it alone or tie up with another brand, joining the Start Today initiative offers the opportunity to collaborate towards a more sustainable future, and achieve something no brand can do on their own. This is real market leadership – shaping the future, influencing consumer behaviour, creating inspiration. Get involved. Start Today.
www.starttoday.org.uk, or contact the Start Today team at start.today@bitc.org.uk.
Posted: June 29th, 2011 | Author: will.armstrong | Filed under: Green | Tags: Green, Start Today, sustainability, the marketing society | Leave a Comment »
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