A private audience with Sir Terry Leahy
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Last night, we were proud to host An Audience with Sir Terry Leahy, one of the UK’s most distinguished and inspiring leaders who has always placed marketing at the centre of business. Interviewed by former BBC newscaster and broadcaster Martyn Lewis, he reflected on his 14-year reign as CEO and how he took the retailer from £750m profit to £3.5bn, with a £62bn turnover. He gave us eight tips on how business can make progress in difficult times. It’s a chance to step back and think again.
1/ Find the truth. Research is only as effective as shining a torch into a dark room and you only see what the torch shines on. Research well.
2/ Think big. Makes sure the world notices your marketing.
3/ Take personal risks and be true to your values. But never bet your company.
4/ Be creative. Turn the whole business into a marketing organisation and encourage the company to innovate.
5/ Communicate. Take the organisation with you.
6/ Teach. Don’t be too busy doing and teach the people around you. Pass on your knowledge.
7/ Lead. A leader will take you further than you will go on your own.
8/ Act. Don’t forget you need a process to turn great ideas into great marketing for the customer. Work with operators, don’t assume you have all the talents yourself.
Keep an eye on The Marketing Society blog for more Sir Terry Leahy news and feedback from the evening.
Posted: October 11th, 2011 | Author: will.armstrong | Filed under: Features, leadership | Tags: An Audience with Sir Terry Leahy, inspiring leader, Marketing Society blog, Sir Terry Leahy, Tesco's | Leave a Comment »
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