Exclusive interview with Willie Walsh, CEO, IAG
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Ahead of his appearance at The Marketing Society’s Annual Conference on 29 November, Willie Walsh, CEO, International Airlines Group speaks to Elen Lewis about negotiation, telling the truth and crisps.
What does a bold marketing leader look like?
Someone who is unafraid of being innovative and countering the views of senior management but who also understands all the requirements of the business, not just the marketing ones.
Describe your job in 10 words or less.
Strategic vision and management for the BA/Iberia parent company
What are the core ingredients to successful negotiation?
The book “Getting to yes – negotiating agreement without giving in” by Roger Fisher and William L Ury contains what I believe to be the core agreements to successful negotiation. They talk about BATNA – best alternative to a negotiated agreement – in other words, always have an alternative way to reach a negotiated settlement.
What advice would you give your 18-year-old self?
Carpe Diem – seize the day!
What’s the biggest mistake you’ve ever made and what did you learn from it?
Haven’t made it yet! People shouldn’t be afraid of making mistakes as long as they learn from them and don’t make the same mistake twice.
What should all global leaders know?
They should have an open and honest dialogue with everyone and always tell the truth – if you lie, you will always be found out.
What’s your guilty pleasure?
My boat.
Tell us a secret.
When I was a child I starred in TV adverts for crisps and Curlywurlys.
Posted: November 21st, 2011 | Author: elen.lewis | Filed under: WLTM | Tags: Annual Conference, IAG, International Airlines Group, Marketing Society speaker, Willie Walsh | Leave a Comment »
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