Inspiring Marketing Leadership – By Helen Duce
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Helen Duce, Senior Partner, Effective Brands, discusses inspiring marketing leadership.
“It may take years but over time, consumers will decide that the ‘best’ brands are those that strive to make a difference in the world, and that behind every great brand is a great person and an inspired organisation”.
Leading Marketers’ quotes – from The Global Brand CEO, by the founders of EffectiveBrands Ref p89.
Posted: November 14th, 2011 | Author: sarah-folley | Filed under: Global Brand CEO, Uncategorized, book club | Tags: effectivebrands, Global Brand CEO, Helen Duce, Inspiring Marketing Leadership | Leave a Comment »
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