Purposeful Positioning – By Tex Gunning
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Tex Gunning, Board Member, AkzoNobel, discusses the importance of positioning.
“We’re continuously focusing on the needs of human beings: what are their physical needs, what are their social needs, what are their spiritual needs, and asking ourselves, where can we appeal to those needs with a brand proposition that resonates with that?”
Leading Marketers’ quotes – The Global Brand CEO, by the founders of EffectiveBrands Ref p90.
Posted: November 21st, 2011 | Author: sarah-folley | Filed under: Global Brand CEO | Tags: AkzoNobel, Board member, Effective Brands, Global Brand CEO, Positioning, Tex Gunning | Leave a Comment »
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