Talking Points: New Visual Merchandising

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Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for marketing ideas that get people talking.  This week he looks at how technology is changing when and where we make purchases in the real world.

eBay

eBay has turned the concept of ‘window shopping’ into reality, with the launch of a shop front in New York that provides passing pedestrians the chance to buy items 24 hours a day.

Standing in front of the “eBay Inspiration Shop” you are faced with dozens of new products ranging from motorbikes to wellington boots, with the opportunity to ”Buy it Now” just by scanning the appropriate QR code.  For my mind, this is a great example of an online retail brand using a real world brand experience to get noticed, stimulate interest, and fuel word of mouth.  Sure, it’s fundamentally a PR stunt; but well done eBay for coming up with an imaginative platform by which consumers can interact with the brand on a real high street, not just a virtual one.

Budnikowsky

QR codes are also being used by German drugstore Budnikowsky who put up ‘poster shops’ in railway stations around the country last week for the Aliqua cosmetic range. By replacing conventional adverts with posters that give waiting train passengers a chance not only to interact with the brand via their Smartphone, but also make purchases during an obvious ‘linger time’, is a clever move.  Overall, I think it’s a great use of space and mobile technology to help ease the daily headache of commuting.

Read more BEcause blog posts. Visit their website, and tweet @becausexm.

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Posted: November 7th, 2011 | Author: will.armstrong | Filed under: Talking Points | Tags: , , , , | Leave a Comment »

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