Talking with Lady Susan Rice, CBE, MD, Lloyds Banking Group
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Ahead of her appearance at The Marketing Society’s St Andrew’s Day Dinner in December, Lady Susan Rice talked to Marketing Society editor, Elen Lewis about being a bolder mareting leader and learning to ’swim the whole tank’.
What does a bold marketing leader look like?
A bold marketing leader is someone who is in touch not only with their own business but their sector and the wider world. They are innovative and need to be able to define the next big thing, not just pick up on a trend.
What advice would you offer your 18-year-old self?
My advice would be to swim in the whole tank. Now, that may sound an odd thing to say, so let me explain. Deepak Chopra describes an experiment where fish were kept in an aquarium with a glass divider down the middle. Later, when the divider was removed, the fish continued to swim in the same small space to which they’d become accustomed – they never swam to the other side. My view is that we should all grasp opportunities, enjoy broad experience and, as I say, swim in the whole tank.
What is your golden rule?
I don’t think I have one rule, but my career has been marked by jumping into the unknown – to go where life takes me and keep learning – and that’s worked well for me. I’ve moved between sectors, organisations and continents and in doing so, have kept my career fresh and exciting.
Posted: November 18th, 2011 | Author: will.armstrong | Filed under: Uncategorized | Tags: elen lewis, Lady Susan Rice, Lloyds Banking Group, St Andrew's Day Dinner, the marketing society | Leave a Comment »
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