Talking with Peter Molyneux, veteran games designer
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Ahead of his appearance at The Annual Conference in November, Peter Molyneux talked to Marketing Society editor, Elen Lewis about chocolate, being scared of girls and virtual friends.
What’s the next big thing?
A true digital relationship with customers where their individual needs are tailored to them so they feel personally served. This is already happening in the computer games industry where people get the personalised games they actually want.
What can virtual friends do, that real friends can’t?
They can’t be bored. My real friends get bored of my company but I’m always doing something interesting with my virtual friends.
What can the gaming community teach brands about consumers of the future?
If people feel like they’re being entertained and having fun, they’re more likely to feel sympathetic about spending money.
Describe your job in 10 words or less.
I design computer games of the future.
What does a bold marketing leader look like?
Someone who is excited about embracing all aspects of what the brave new world is throwing at us.
Which leader most impresses you most and why?
Winston Churchill, because he faced a huge problem and got through it without destroying the country. And he used PR and marketing to great effect to ensure the country kept going.
What should all global leaders know?
Nothing is forever and everything changes.
Which book has proved invaluable for business?
My Moleskin notebook. I keep every Moleskin notebook I’ve ever had. Looking back at an idiot I was 10 years ago is incredibly instructive.
What advice would you give your 18-year-old self?
Don’t be scared of girls. And, it is a good thing to be obsessively passionate about things.
What’s your guilty pleasure?
Chocolate.
Tell us a secret.
Whenever my son gets chocolate treats, I take 10% away for myself, so I can eat it.
Posted: November 11th, 2011 | Author: stuart.treasure | Filed under: Features | Tags: Annual Conference, elen lewis, marketing society, Peter Molyneux | Leave a Comment »
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