What gets Marketers out of bed in the morning?- By Jim Stengel
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Jim Stengel, Global Marketing Officer, Procter & Gamble (2001-2008), discusses what gets Marketers our of bed in the morning.
“When you realise that as the leader, you’re playing a very important role in someone’s life for some period of time, it elevates your game because it elevates your inspiration. There is nothing more motivating than helping people develop. I saw amazing ideas at P&G come out from everyday categories, and it’s because we were able to help people develop their ideas, their skill level, and their ability to get things done.”
Leading Marketers’ quotes – from The Global Brand CEO, EffectiveBrands Ref p65
Posted: November 7th, 2011 | Author: sarah-folley | Filed under: Global Brand CEO, Uncategorized | Tags: effectivebrands, Global Brand CEO, Global Marketing Officer, Jim Stengel, procter & gamble | Leave a Comment »
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