What keeps global marketers awake at night?– By Pieter Nota
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Pieter Nota, Head of Marketing, Research & Development and Sales, Beiersdorf discusses what keeps global marketers awake at night.
“I think many people underestimate the complexity of managing what is ultimately a very consistent brand around the world. It takes a strong strategy as well as strong leadership and collaboration between local and global marketing teams.”
Leading Marketers’ quotes – The Global Brand CEO, by the founders of EffectiveBrands Ref p63.
Posted: November 28th, 2011 | Author: sarah-folley | Filed under: Global Brand CEO | Tags: Beiersdorf, Effective Brands, Global Brand CEO, pieter nota | Leave a Comment »
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