Getting Connected – By Aline Santos
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Aline Santos, OMO Global, Unilever, discusses the importance of connecting with key stakeholders.
“When we started reaching out to key stakeholders and asking them ‘how can I help you to win in the market with OMO?’ we immediately noticed a difference. Just because we were asking we were already making a difference. And the answers helped my team develop a much better global strategy”.
Leading Marketers’ quotes – The Global Brand CEO, by the founders of EffectiveBrands Ref p131.
Posted: December 12th, 2011 | Author: sarah-folley | Filed under: Global Brand CEO, Uncategorized | Tags: Aline Santos, Connecting with key stakeholders, Effective Brands, Global Brand CEO, OMO Global, unilever | Leave a Comment »
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