Getting Focused – By Stephen Quinn
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Stephen Quinn, CMO, Walmart, discusses the importance of prioritisation and focus.
“Our model was about focusing on things where we saw a reasonable chance of success, and then just doing whatever it took to be successful in those areas. It was about prioritisation and focus”.
Leading Marketers’ quotes – The Global Brand CEO, by the founders of EffectiveBrands Ref p175.
Posted: December 26th, 2011 | Author: sarah-folley | Filed under: Global Brand CEO | Tags: Effective Brands, Global Brand CEO, Prioritisation and focus, Stephen Quinn, Walmart | Leave a Comment »
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