The Magic of Inspiration – By Marc Mathieu
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Marc Mathieu, Senior Vice President Global Brand Marketing, The Coca-Cola Company (2003-2008), discusses the importance of inspiration and purpose.
“I think that the Marketing Leader of the future is the man or woman who leads and inspires with purpose. Who builds brands to be purposeful. Who recognises that the brand’s success will be about more than just sales. This will become more and more crucial”.
Leading Marketers’ quotes – The Global Brand CEO, by the founders of EffectiveBrands Ref p151.
Posted: December 19th, 2011 | Author: sarah-folley | Filed under: Global Brand CEO | Tags: Coca-Cola Company, Effective Brands, Global Brand CEO, Marc Mathieu, Senior Vice President Global Brand Marketing | Leave a Comment »
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