The Work: No. 23

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Increasingly brands have to behave like broadcasters, to treat their consumers as an audience that need to be engaged over time with content and variety that consistently delivers to entertain educate and enthral. So this week we bring you two examples from the world of broadcast and the BBC at its very best. A Christmas Ident from the BBC and the finale film from Frozen Planet.

Frozen Planet – BBC One
RKCR Y&R

David Attenborough’s rendition of  What a Wonderful World is not a patch on Louis Armstrong’s original or Eva Cassidy and Katie Melua’s version but the ‘music video’ that goes with it is out of the top drawer of the BBC nature programming abilities. This is the BBC claiming the high ground in broadcasting with exemplarily shot footage that is intelligent engaging and often mystifying.  The way the film makers have captured some of wildlife’s best kept secrets, even if some are up in arms about the more difficult footage being shot in a Zoo, is simply the gold standard. Whatever the purpose of this short film, you can’t but wonder at the visual experience it delivers.

BBC Two Ident – BBC Two
Red Bee

Christmas Idents have no more complicated a brief than to celebrate Christmas. But how do you do that on brand without getting cheesy. Well Red Bee found the answer with an intricate model of a 2-shaped Christmas scene, bought to life with animated characters and enchanting music. Exactly what you would expect from BBC2, yet neither dull nor predictable. And enough going on for it not to tire over the next two or three weeks.

Read more from Haystackonline.

Posted: December 13th, 2011 | Author: stuart.treasure | Filed under: haystackonline | Tags: Advertising, BBC, Christmas Ident, Frozen Planet, haystackonline, Red Bee, rkcr/y&r | Leave a Comment »

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