Building Capability – By Nick Fell
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Nick Fell, Marketing Director, SABMiller, discusses the importance of capability building in the role as a CMO.
“The CMO role is about capability building; it’s about building forums and knowledge transfer and best practice transfer.”
Leading Marketers’ quotes – The Global Brand CEO, by the founders of EffectiveBrands Ref p245.
Posted: January 16th, 2012 | Author: sarah-folley | Filed under: Global Brand CEO | Tags: Building Capability, effectivebrands, Marketing Director, Nick Fell, SABMiller, The global brand CEO, The Marketing Society Blog | Leave a Comment »
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