Building Role Clarity – By Folkert Kamphuis
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Folkert Kamphuis, Global COO of Animal Health, Novartis, discusses the importance of leaders recognising their own limited influence.
“For me the best global marketing leaders are the ones that recognise their own limited influence. They are strong on strategy and communicate well, but then focus on making the local marketers successful.”
Leading Marketers’ quotes – The Global Brand CEO, by the founders of EffectiveBrands Ref p203.
Posted: January 2nd, 2012 | Author: sarah-folley | Filed under: Global Brand CEO | Tags: Building Role Clarity, effectivebrands, Folkert Kamphuis, Global Brand CEO, Global COO of Animal Health, Novartis | Leave a Comment »
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