Characteristics of the global brand CEO – Greg Welch
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Greg Welch, Global Practice leader, Consumer Goods & Services, Spencer Stuart, discusses the characteristics of the global brand CMO.
“The key to be a big-time CMO in this day is raw intellect combined with a velvet-clad hammer…”
Leading Marketers’ quotes – The Global Brand CEO, by the founders of EffectiveBrands Ref p270.
Posted: January 23rd, 2012 | Author: sarah-folley | Filed under: Global Brand CEO | Tags: Characteristics of a global CMO, effectivebrands, Global Brand CEO, Greg Welch, Spencer Stuart, The Marketing Society Blog | Leave a Comment »
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