Cornered: Roberto Giolito plundered the past to build the future
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Style Director at Fiat, Roberto Giolito is the designer behind the reinvention of Fiat’s historic 500 nameplate and was cornered by The Marketing Society’s editor Elen Lewis at our Annual conference and was asked to offer advice to companies looking to plunder their past to build their future…
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Posted: January 10th, 2012 | Author: will.armstrong | Filed under: Annual Conference | Tags: elen lewis, Fiat 500, Global Leadership, Roberto Giolito, The Royal Opera House | Leave a Comment »
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