Talking with Sarah Speake, strategic marketing director, Google
Leave a Comment » | 359 Views | 0 Comments » |
Ahead of her appearance at That’s What I Call Great Marketing tomorrow, Sarah Speake, speaks to Elen Lewis about technology trends and bold marketing leadership.
What technology trends should be on all marketers’ radars for 2012?
SoLoMo: Social Local Mobile – I’ll be speaking about it regularly throughout the year in more detail. Equally, all Marketers need to ensure they’re using real-time data to constantly glean customer feedback;. test and iterate campaigns; and keep aligned with business objectives and company KPIs.
What do bold marketing leaders look like?
Bold marketing leaders are those prepared to take risks when they think they know intuitively that their strategy will work but don’t yet have the data to prove it. This comes with experience, so taking one’s team along on the journey with all contributors entirely bought into the strategy and direction is critical.
What advice would you give your 17-year-old self?
Stop worrying so much about what others think; have faith in your ability to learn; don’t see mistakes as serious barriers but as experiences to learn from. And enjoy the ride!
Tomorrow will be the perfect chance to get some expert advice if you have a winning story and want to enter our Awards for Excellence this year. Find out more and book your place.
Posted: January 16th, 2012 | Author: will.armstrong | Filed under: Uncategorized | Tags: Awards for Excellence, Bold Marketing Leadership, elen lewis, google, Sarah Speake, Technology trends | Leave a Comment »
Leave a Reply