The Work: No. 28
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This week we see some mould breaking work in how to engage the younger target audience. Not normally reviewed together our examples come from the world of cereals and automotive, but both these examples are top drawer when considering how to engage the youth market. Check ‘em out, they is really cool!
Cereal Partners Worldwide
The Marketing Store
Nearly 80% of children worldwide are online and tech-savvy and so the challenge for The Marketing Store was to come up with a promotion for a cereal that wasn’t the same old hum-drum cutting out the back of the empty packet to make something. Except that was exactly what they did. But in this instance, the cutting out resulted being able to join in a great online Hot Wheels game using the cut-out steering wheel to control the onscreen car. Real innovation that will be an absolute hit in households with young Lewis Hamilton hopefuls.
Toyota Yaris
Saatchi and Saatchi
After the success of their Outsmart ads last Autumn, where the animated characters rapped the features of the Yaris that would make it a car the younger driver would love to own rather than just another fuel efficient B segment car, the campaign has now moved right into the centre of social media to give the public the chance to create their own exclusive pop video. Continuing the outsmart theme, facebook users could send in what was bugging them for Gadget and Slick, the two central characters, to write and perform a ‘Shout Out’ video. A smart idea that was worthy of much greater traction.
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Posted: January 31st, 2012 | Author: stuart.treasure | Filed under: Uncategorized, haystackonline | Tags: Advertising, campaigns, Cereal Partners Worldwide, Haystack, haystackonline, saatchi and saatchi, The Marketing Store, The Work: No. 28, Toyota Yaris | Leave a Comment »
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