Globalising Customers and Competitors – Jim Stengel
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In our weekly extract from EffectiveBrands book The Global Brand CEO, Jim Stengel, former Global Marketing Officer, Procter & Gamble (2001-2008), discusses the development of global customers and competitors.
“Retail customers around the world will get bigger and agglomerate. The trend will continue. But at the same time many new potential customers are appearing from nowhere. What you’ve got to do is not be myopic – or you might miss other opportunity channels.”
Leading Marketers’ quotes – The Global Brand CEO, by the founders of EffectiveBrands Ref p29.
Posted: February 20th, 2012 | Author: sarah-folley | Filed under: Global Brand CEO | Tags: effectivebrands, Global Brand CEO, globalising customers and competitors, Jim Stengel, procter & gamble, The Marketing Society Blog | Leave a Comment »
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