The Future of Marketing according to James Murdoch, News International Ltd.
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As news breaks that James Murdoch, chairman of BSkyB is stepping down, we dig into the archives to see what he has to say about the future of marketing.
As marketers, we must build trust and truly relate with customers. The values of our brands must be their values. We must show that we care about the same issues that they care about. These values will steer our marketing and communications. The future belongs to brands that do more than pay lip-service to dialogue. These brands recognise that their customer wants them to believe in something – and they show that they do.
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Posted: April 3rd, 2012 | Author: Glen Dower | Filed under: future of marketing | Tags: future of marketing, james murdoch, news international, the marketing society | Leave a Comment »
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