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Salman Khan was a hedge fund manager from Boston.
He had three degrees, and an MBA from Harvard.
So this is a bright guy.
But he was also a natural teacher.
He loved to look at complicated things and make them simple.
He had a twelve year old cousin who was having trouble with maths.
But she lived in New Orleans and he lived in Boston.
So he began sending her short tutorials in simple maths.
He did this via YouTube: simple, fast, and free.
All she’d see on the screen was his writing (black on white, like a blackboard) and she’d hear his voice explaining it.
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Posted: May 22nd, 2012 | Author: Leah.Latimer | Filed under: Makes You Think | Tags: Bill Gates, Dave Trott, Flipping the classroom, google, Makes You Think, Marketing Society blog, Salman Khan, YouTube | Leave a Comment »
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As part of our partnership with Haystack Online, each week we showcase penetrating marketing campaigns. This week, as we near the official celebration of the Queen’s Jubilee, we focus on two lesser heralded British icons. A press campaign for Mr Kipling’s Cakes and the appearance in an ad campaign this year for Vinnie Jones, this time extolling the healthy virtues of milk.
Mr Kipling
JWT
With a special addition pack sporting the Union Jack and a press campaign that features a host of figurines celebrating the Britishness of Victoria Mini Classics and Great British Fancies, with all the pomp and ceremony of a full scale Jubilee, Mr Kipling is likely to be guest of honour at many a Big Lunch on the 3rd of June.
Milk Marketing Forum
Kindred
In his second outing of the year fronting an ad campaign, Vinnie Jones dons the milk moustache to promote the healthy qualities of low fat milk.
With a wealth of PR generated by his quotes on the subject, Vinnie is grabbling a lot of attention in this campaign, which is the penultimate in the series receiving funding from European Commission.
Read more from Haystackonline
Posted: May 22nd, 2012 | Author: Leah.Latimer | Filed under: haystackonline | Tags: haystackonline, JWT, Kindred, Marketing Society blog, Milk Marketing Forum, Mr Kipling, Queen's Diamond Jubliee, Vinnie Jones | Leave a Comment »
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1959 was the year The Marketing Society was founded and the birth of modern marketing. Today, The Marketing Society is the most influential network of senior marketers dedicated to championing marketing in the UK. Fifty Golden Brands is our exploration of the changing role of brands since our foundation.
In 1995, the new order arrived in the form of two enduring brands fit for a brave new world –easyJet and Sony Playstation. Each brand has since revolutionised their industry.
No-frills airline, EasyJet, led by larger-than-life Greek entrepreneur, Stelios Haji-Ioannou, helped make the world a smaller place. By cutting out free drinks and meals on flights and cutting out travel agents, enabling travellers to book their own flights online or on the phone, EasyJet could pass on savings to its customers.
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Posted: May 17th, 2012 | Author: Leah.Latimer | Filed under: 50 Golden Brands | Tags: 1995, 50 Golden Brands, easyjet, The Marketing Society Blog | Comments Off
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John Gilbert, business analyst from JGFR, looks at the challenges arising from this unique summer of events.
There are so many things to comment on both from personal experience and from analysing the last quarter’s datasets that this month’s blog tries to weave various themes together.
This summer the unique combination of The Queen’s Diamond Jubilee and the London Olympics are set to dominate much of the news media. In the City, analysts are trying to quantify the impact on an economy that is currently in a double dip recession while marketers and businesses assess the financial impact on their plans.
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Posted: May 16th, 2012 | Author: Leah.Latimer | Filed under: Growth Drivers | Tags: Diamond Jubliee, Euro 2012, Growth Drivers, JGFR, john gilbert, London Olympics, Marketing Society blog | Leave a Comment »
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Crawford Hollingworth, founder, The Behavioural Architects on unlocking the strategic power of Behavioural Economics.
The Power of BE
There is a huge buzz around behavioural economics (BE) and a high level of expectation in our industry not seen for many years. We are all aware of the powerful insights on brain function and are prompted almost weekly by another penetrating insight into human behaviour and cognitive biases. We are also conscious that many marketing and market research approaches based on rational economic man are somewhat challenged by these new insights into human behaviour.
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Posted: May 15th, 2012 | Author: Leah.Latimer | Filed under: Makes You Think, Uncategorized | Tags: Behavioural Architects, behavioural commitment, behavioural economics, Bias aversion, cognitive biases, Commitment mechanisms, consumer spending, crawford hollingworth, loss aversion, Makes You Think, Marketing Society blog | 1 Comment »
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Mark Sherrington, Marketing Society fellow and director at Brandtone, says that just like today’s children, brands can also suffer from ‘over-parenting’.
Let me set the context. We belong to the generation of over-parenting, I see it every day among my friends. When it comes to their kids they are, to use that perfect Northern word, mitherers.
They agonize over their off-springs’ diet, develop ulcers selecting and getting them into the best schools and remove any possible risk, physical or mental, that may harm them aka teach them a lesson they won’t forget.
They work overtime to instill the right values, celebrate wildly every minor success, soothe and help take the lessons from their inevitable failures. “We can’t all come first in the egg and spoon race Hermione, but at least you tried your best”.
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Posted: May 15th, 2012 | Author: Leah.Latimer | Filed under: Makes You Think | Tags: Brandtone, Dyson, google, Lord Lever, Makes You Think, Mark Sherrington, Marketing Society blog, over-parenting, Red Bull, unilever, Virgin | Comments Off
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1959 was the year The Marketing Society was founded and the birth of modern marketing. Today, The Marketing Society is the most influential network of senior marketers dedicated to championing marketing in the UK. Fifty Golden Brands is our exploration of the changing role of brands since our foundation.
The future was bright the future was Orange in 1994. In a confusing, complex, expensive mobile phone market, late starter Orange spoke to its customers in a language they could understand. From per-second billing to smart phones, Orange became a shining beacon of customer focus in an industry obsessed with technology for technology’s sake.
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Posted: May 10th, 2012 | Author: Leah.Latimer | Filed under: 50 Golden Brands | Tags: 1994, 50 Golden Brands, Orange, The Marketing Society Blog | Comments Off
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Adrian Day, independent brand consultant and business adviser, reads Brandwashed and thinks it is more suited to consumers than professional marketers.
‘Tricks companies use to manipulate our minds and persuade us to buy’ is Brandwashed’s sub-title; the book purports to lift the lid on the myriad of dodgy marketing practices that con and cajole consumers into buying stuff they don’t want.
Brandwashed is aimed at consumers rather than professional marketers – and I’d advise professional marketers to give it a miss. Firstly Martin Lindstrom is poacher turned gamekeeper (though I think he’s also still a poacher).
As a marketing consultant he advises some of the world’s top marketing firms – from McDonalds to Microsoft. But he uses that insight and experience to ‘open our eyes to all the ways in which we, as consumers, are being manipulated and deceived’. I think that advising a client to do something (for reward) and then writing a sensationalised book to ‘lift the lid’ is not particularly fair.
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Posted: May 9th, 2012 | Author: Leah.Latimer | Filed under: book club | Tags: Adrian Day, book club, Brandwashed, Marketing Society blog, Martin Lindstrom | Comments Off
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Our new monthly blogger Phil Rumbol, former marketing director at Cadbury’s and now founding partner of 101 – a free range creative company – says that brands based on real `truths’ shine out above the rest.
What’s the opposite of true? False.
What’s the worst criticism you could level at a brand? Being false.
Brands that are based on real truth about why they exist, and what they do shine like a beacon. Whereas brands that try to trade on a slight or imagined point of difference contrived by a brand manager or agency are ten a penny.
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Posted: May 9th, 2012 | Author: Leah.Latimer | Filed under: Creative Genius, Growth Drivers | Tags: 101, Creative Genius, Growth Drivers, Marketing Society blog, Phil Rumbol | Leave a Comment »
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1959 was the year The Marketing Society was founded and the birth of modern marketing. Today, The Marketing Society is the most influential network of senior marketers dedicated to championing marketing in the UK. Fifty Golden Brands is our exploration of the changing role of brands since our foundation.
“Right from the beginning, I said I wanted to be more famous than Persil Automatic,” said Victoria Beckham. In 1993, she joined three other unknown girls to form The Spice Girls. We weren’t to hear from them for several years but Beckham’s ambition to be more famous than the country’s best known washing powder was astute.
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Posted: May 3rd, 2012 | Author: Leah.Latimer | Filed under: 50 Golden Brands | Tags: 1993, 50 Golden Brands, BSkyB, Sky, The Marketing Society Blog | Comments Off
