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Posted: July 22nd, 2011 | Author: maddie.york | Filed under: gapingvoid | Tags: gapingvoid | Leave a Comment »
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In our weekly audio series, Kevin Duncan, author of Business and Marketing Greatest Hits, reviews the most interesting business books.
This week, Kevin looks at Liar’s Paradise by Graham Edmonds and The Tiger that Isn’t by Blastland and Dilnot
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Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He blogs about business books and expert advice.
Image: Dream Designs, FreeDigitalPhotos.net
Posted: July 6th, 2011 | Author: maddie.york | Filed under: Audio, Marketing Greatest Hits | Tags: Audio, Kevin Duncan, Marketing Greatest Hits | Leave a Comment »
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In our weekly audio series, Kevin Duncan, author of Business and Marketing Greatest Hits, reviews the most interesting business books.
This week, Kevin looks at In Search of Excellence by Peters and Waterman.
Click the gramophone to listen.
Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He blogs about business books and expert advice.
Image: Dream Designs, FreeDigitalPhotos.net
Posted: June 27th, 2011 | Author: maddie.york | Filed under: Audio, Marketing Greatest Hits | Tags: Audio, Kevin Duncan, Marketing Greatest Hits, Peters and Waterman | Leave a Comment »
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Posted: June 24th, 2011 | Author: maddie.york | Filed under: gapingvoid | Tags: gapingvoid | Leave a Comment »
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In our weekly audio series, Kevin Duncan, author of Business and Marketing Greatest Hits, reviews the most interesting business books.
This week, Kevin looks at How to Lead by Joe Own and Leadership for Dummies by Loeb and Kindel.
Click the gramophone to listen.
Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He blogs about business books and expert advice.
Image: Dream Designs, FreeDigitalPhotos.net
Posted: June 20th, 2011 | Author: maddie.york | Filed under: Audio, Marketing Greatest Hits | Tags: Audio, Kevin Duncan, Leadership for Dummies, Marketing Greatest Hits | Leave a Comment »
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View the archive of gapingvoid cartoons on The Marketing Society blog.
Posted: June 17th, 2011 | Author: maddie.york | Filed under: gapingvoid | Tags: gapingvoid | Leave a Comment »
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In our weekly audio series, Kevin Duncan, author of Business and Marketing Greatest Hits, reviews the most interesting business books.
This week, Kevin looks at How to Get More Done by Fergus O’Connell and Getting Things Done by David Allen
Click the gramophone to listen.
Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He blogs about business books and expert advice.
Image: Dream Designs, FreeDigitalPhotos.net
Posted: June 13th, 2011 | Author: maddie.york | Filed under: Audio, Marketing Greatest Hits | Tags: Audio, David Allen, Fergus O'Connell, Kevin Duncan, Marketing Greatest Hits | Leave a Comment »
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View the archive of gapingvoid cartoons on The Marketing Society blog.
Posted: June 10th, 2011 | Author: maddie.york | Filed under: gapingvoid | Tags: gapingvoid | Leave a Comment »
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Early last year I was giving this talk a lot. It’s about what we mean by technology, and how it is changing the nature of media, and hence advertising, and some strategic responses to the change in the media environment.
The quote concerns the modern semantic halo of the word technology – it means anything we don’t yet understand how to use, what to do with.
It hinges on the triumverate of laws that are the drivers of exponential change in our world: Moore’s Law, Kryder’s Law, and Guilder’s Law.
And exponential change is super weird – it’s not a feature of any older technologies, only post silicon/digital ones. Older, mechanical, technologies evolve incrementally.
[Imagine if cars got twice as fast and half as expensive every 18 months.]
As the graphs in the deck shows, processing, memory, and bandwidth are well on their way to approaching a marginal cost of zero.
When things are free[ish] they rapidly become ubiquitous, and as Shirky says, abundance breaks more things than scarcity.
The printing press was an incredibly important technology, but only when everyone could read did the world change.
So what happens when media/content is infinite? When every reader is a writer?
I have no idea, but in the interim I posited some thoughts about content creation for brands that adapt to the existing media environment.
1. Principle of Ubiquity – Make More Stuff
2. Principle of Alacrity – Respond to Stuff Faster
3. Principe of Utility – Do Stuff that Earns its Own Attention
4. Principle of Interactivity – Do Stuff That Gives People A Role
And it touches on the ideas that technology is a medium, and that every new channel changes the whole system.
When I wrote about alacrity and ubiquity – I meant things like the Old Spice Response campaign: more stuff that responds faster. [I just didn't know that I meant that at the time.]
I noticed that Grant posted something in memoriam of the 10th anniversay of Douglas Adams’ death, which quoted the article from 1999 that I was pulling from, so it seemed appropriate to post this.
I was thinking of going back in and updating the references but decided against it.
Whatever minutely prescient elements exist within the slides will remain fixed in the amber of keynote.
View more presentations from Faris Yakob.
Posted: June 7th, 2011 | Author: maddie.york | Filed under: Digital, Faris Yakob | Tags: Advertising, Faris Yakob, technology | Leave a Comment »
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In our weekly audio series, Kevin Duncan, author of Business and Marketing Greatest Hits, reviews the most interesting business books.
This week, Kevin looks at Here Comes Everybody by Clay Shirky
Click the gramophone to listen.
Kevin Duncan is a business adviser, marketing expert, motivational speaker and author. He blogs about business books and expert advice.
Image: Dream Designs, FreeDigitalPhotos.net
Posted: June 6th, 2011 | Author: maddie.york | Filed under: Audio, Marketing Greatest Hits | Tags: Audio, Kevin Duncan, Marketing Greatest Hits | Leave a Comment »
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