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The leader’s leader, Steve Radcliffe, the coach behind our new leadership journey for members is helping us to become bolder, better marketing leaders. We’ll be publishing the different steps in the leadership journey on the blog over the next few days and then on a weekly basis.
Here’s the first bespoke leadership exercise from Steve Radcliffe to help nudge you towards being the leader you want to be.
“To what extent would others already describe you as a bold marketing leader?
Our experience from working with hundreds of marketing leaders is that you’re in the minority if you can positively answer this question. Here are two actions for you to take this week to start your journey. First, write down the words that describe the leader you want to be. Second, go and ask others for the words they would use to describe you as a leader. Compare the two and come back next week for the step two in our series on how you can become an even bolder marketing leader.”
Read more about Successful Leadership by Steve Radcliffe
Posted: April 8th, 2010 | Author: matt | Filed under: Leadership Central | Tags: leadership, marketing leader, Marketing Leaders Programme, Steve Radcliffe | Leave a Comment »
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The Top 10 Considerations for mobile marketing by Paul Berney, MD EMEA, Mobile Marketing Association.
First a caveat, the following are not definitive golden rules but some sensible pointers, and for the record, they were learned from over seven years’ experience in mobile – the last two in a neutral international role with a view of hundreds of campaigns from every part of the world.
- Mobile is about customer acquisition, retention and brand building. Marketers should consider how the mobile channel can be used for those three fundamental tasks.
- An easy way to work out where mobile fits into the marketing mix is to map the customer journey and all the touch points and figure out where mobile could be used to extend, enhance or replace other channels.
- Mobile works best when integrated into campaigns from the start. You increase the likelihood of mobile being considered a failure if it is added as an afterthought or used as a standalone channel.
- Mobile allows consumers to act at the point of impulse. This is one of the reasons it works so well as a call to action on other media like TV, radio, outdoor and display. The fastest way anyone can react to any call to action is to put their hand in their pocket and text a single keyword to a five-digit shortcode. As a marketer you should be figuring out what happens next, not wondering if consumers will do it. Read the rest of this entry »
Posted: April 3rd, 2010 | Author: matt | Filed under: 10 Things, Digital, Mobile | Tags: Brand Building, Digital, mobile marketing, Need to know, paul berney | Leave a Comment »
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The Marketers’ Golf Society Spring Meeting 2010
Following last years success of finding a new venue with 2 championship courses we are delighted to be going to this wonderful club with its two excellent courses set in the parkland of Sundridge Palace. It is well known for its superb layout, fabulous views and only 7 miles from the centre of London.
Format of the day
We will play our normal format of 2 ball Stableford in the morning, then after an excellent lunch we will play a Greensome. The day concludes with prize giving and refreshments. More information on the Marketer’s Golf Society Day
Key Times
Registration and drinks – 7am – 8am
Stableford tee off – 8am – 9am
Lunch – 12.30pm – 2.30pm
Greensome tee off – 2.30pm – 5.30pm
Drinks & prize giving – 5.30pm – 7.30pm
Location
Sundridge Park Golf Club
Garden Road
Bromley
Kent
BR1 3NE
More Golf Events in 2010
Annual Client vs Agency Golf Challenge, June 25th 2010
Marketer’s Golf Society Autumn Day, October 5th 2010
Posted: April 1st, 2010 | Author: matt | Filed under: Event | Tags: Events, golf society, the marketers | Leave a Comment »
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The inaugural ‘Makes You Think’ session on Monday 1 March was a great success, it satisfied the synapses and the guests picked up a mind virus or two from John Kearon’s Me-to-We Research ideas. Our second Makes You Think session comes from the frontiers of marketing and human behaviour. Mark Earls, author of theHerd will be sharing his dogma busting challenge that the ultimate marketing is not one-to-one marketing but Herd marketing. The latest science shows we’re much less individual than we think we are and far more influenced by other people than we would care to admit. We’re designed for a world of other people and what we do to each other has far greater effect than traditional ‘persuasion marketing’. Mark will help us challenge the way we think about marketing.
Format of the evening – Growth Drivers Marketing Think Tank
This is an interactive breakfast session hosted by Alex Batchelor – one of our Thought Leaders. The format of this event is a talk, that will ‘Make you Think’ followed by a participation exercise where the audience will split into groups and then present their ideas to the rest of the audience and open to discussion or a vote.
Key Times
Registration: 8.00am – 8.15am
Presentation and working breakfast: 8.15am – 9.30am
Networking: 9.30am-10am
Location
Grange Holborn
50-60 Southampton Row,
London
WC1B 4AR
Posted: April 1st, 2010 | Author: matt | Filed under: Event, Growth Drivers, Makes You Think | Tags: Events, john kearon, Makes You Think, Mark earls, marketing | Leave a Comment »
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The evening will be chaired by Alan Giles of Fat Face and will comprise of an exclusive store tour of Anthropologie’s second European store in the beautiful former Antiquarius building on Kings Road, hosted by James Bidwell, followed by dinner at the nearby Bluebird restaurant. In an informal discussion over dinner we will explore some of the broader strategic and marketing issues raised by this exciting new arrival.
Format of the evening – Customer Champion Marketing Dinner
These exclusive and intimate dinners are hosted by a senior leading marketer attracting audiences of Business Leaders, Fellows and their guests. The evening provides a rare opportunity for you to hear from James Bidwell and offers you the opportunity to ask questions in an informal relaxed atmosphere. Chatham House Rules apply.
Booking Information
Business Leader Dinner, Customer Champions
Key Times
6.30pm – 6.45pm Registration
6.45pm – 7.30pm Store tour
7.30pm – 7.45pm Move to Bluebird Restaurant
7.45pm – 8.00pm Drinks
8.00pm – 9.15pm Dinner
9.15pm – 9.45pm Discussion
10.30pm Close
Location
Anthropologie
131-141 King’s Road
London
SW3 4PW
Bluebird Restaurant
350 Kings Road
London
SW3 5UU
Posted: April 1st, 2010 | Author: matt | Filed under: Customer Champions, Event | Tags: anthropologie, Customer Champions, Events, james bidwell | Leave a Comment »
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Every month, Think, the Marketing Society’s digital magazine asks senior marketers to name their most valuable lesson.
Great marketing can’t save a poor business model. David Magliano, An Olympian marketer, May 2007
Reinvent your business before a competitor does it first. Alan Giles, chairman of Fat Face, January 08
Don’t take no for an answer. Lindsey Nuttall, head of marketing, BBC TWO, July 08
Make sure you are different from your competitors. Jacqueline Gold, CEO of Ann Summers and Knickerbox, May 08
To be yourself at work. Simon Clift, CMO, Unilever, October 08
Learn from the data but make decisions based on your instinct Philip Almond, marketing director GB Diageo, January 09
Posted: April 1st, 2010 | Author: matt | Filed under: Nice to Know | Tags: alan giles, business model, competitors, david magliano, Digital, jacqueline gold, the marketing society | Leave a Comment »
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1) We are our happiest at 74.
2) Raising a child costs £201,000 without school fees, that’s £800 a month for a child up to the age of 21.
3) The Marketing Society Awards for Excellence shortlist has been finalised. Well done to British Gas, Virgin Atlantic, T-Mobile, Premier Foods and Barclays who have all made the final cut. Click here Marketing Society Awards for Excellence for the full shortlist.
4) It is possible to predict the average person’s movement by location 93% of the time. People rarely stray from a six-mile radius and can be found in their most visited location for any given hour, 70% of the time.
5) Parents lie to their children on average 100 times a year.
6) The average woman in Sub Saharan Africa touches her hair 37 times a day, and checks her mobile 82 times a day.
7) One quarter of the consumers who eat Hipp’s baby food are adults.
8) The average life of a web page is somewhere between 44 and 77 days.
9) Three in four cups of tea made for workmates, are made by women.
10) The average railway carriage is home to up to 1,000 cockroaches, 200 bed bugs and 200 fleas.
Posted: March 31st, 2010 | Author: matt | Filed under: 10 Things | Tags: 10 Things, marketing society awards excellence, the marketing society | Leave a Comment »
