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10 Things I learnt last month from fur coat mortgages to welsh birds and happy chocolate by Marketing Society editor, Elen Lewis
Penguin is a welsh word.
Coronation Street was going to be called Florizel Street.
In the Arctic Circle you can take a mortgage out to buy a fur coat.
A cup of coffee combined with a 20-minute nap will double the caffeine effect.
The number of schools teaching cheerleading is triple the number that teach judo.
One in three people aged over 65 will die with dementia.
The number of people raising funds for charity has doubled in the last three years.
Arbroath is the happiest place in Britain; Eastbourne and Slough the most miserable.
Severely depressed people eat twice as much chocolate per month (11.8 servings) as the non-depressed (5.4).
Donald Trump’s hair is real.
Posted: December 7th, 2010 | Author: elen.lewis | Filed under: 10 Things, Nice to Know, Uncategorized | Tags: 10 Things | Leave a Comment »
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10 Things we learnt this month by Elen Lewis, editor
The Tyrannosaurus Rex may have been a cannibal.
There have been 39 marriages between Riverdance cast members.
Barack Obama and Sarah Palin are related.
Getting drunk quickly is genetic.
The Vatican likes The Simpsons.
Germans have been blurring their homes on Google Street View.
The world’s largest circulation newspaper is the Japanese title Yomiuri Shimbun selling 15m copies.
80% of young women in Finland go to university
Adolf Hitler promised to give his foreign minister Cornwall.
Would-be hobbits should be no more than 158cb (5ft 2inc) tall if male or 153cm (5ft) if female.
Posted: October 27th, 2010 | Author: elen.lewis | Filed under: 10 Things | Tags: 10 Things | Leave a Comment »
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By editor, Elen Lewis
Fishermen in Britain have a one in 20 chance of being killed on the job during the course of their working lives.
Honeybees are cleverer at certain times of the day.
Some hardened sauna users can stand temperatures of up to 160C.
Naturalist Charles Darwin left the Victorian equivalent of about £13m today, and Charles Dickens £7m when they died.
Beach huts in Scarborough cost nearly as much as a one-bedroom flat.
One in five UK women will not have children, many by choice.
One in three dogs are obese.
Thursday is the grumpiest day.
Twenty babies born in the UK since World War II have been named Adolf.
One in three adults takes a soft toy to bed
Posted: August 30th, 2010 | Author: elen.lewis | Filed under: 10 Things | Tags: 10 Things, elen lewis, marketing society | Leave a Comment »
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By Elen Lewis, editor
You’re as likely to be hit by lightning as be killed by a mentally ill person.
Emoticons in the East are the right way up (^_^).
The average length of a PowerPoint presentation is 250 mins.
21,066 is the number of companies still operating in Japan founded more than a century ago.
Over their adult lifetimes, women will spend almost a year deciding what to wear.
Hotel guests nick 430,000 gallons of shampoo per year.
1200 is the number of new cars hitting the road of Beijjing every day.
Dan Brown, author of the Da Vinci Code is the most donated author to Oxfam.
On average, Hispanic men produce slightly more testosterone than African and Caucasian men and quite a lot more than Asian men.
Four people died after being stung by a wasp, bee or hornet, in England and Wales in 2007.
(This is an archived edition of 10 Things from August last year).
Posted: August 2nd, 2010 | Author: elen.lewis | Filed under: 10 Things, Nice to Know | Tags: 10 Things, elen lewis, Think | Leave a Comment »
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By Elen Lewis, editor
Nearly half of the chief executives of the biggest British companies have won awards for their sporting prowess – twice as many as have any academic trophies.
Guy Laliberte, the founder and controlling shareholder of Cirque de Soleil, named Ernst & Young’s World Entrepreneur last year, has a personal jet painted to look as if it’s dripping with chocolate.
54% British consumers have taken their custom to another shop or company because of poor customer service, according to research from Future Foundation.
94% of Japanese women in their 20s own something from Louis Vuitton.
There are 162 billionaires in India, 37 are women, who are mostly first generation and second generation entrepreneurs.
Should charities like Barnado’s, hospitals like Barts and institutions like The Royal Opera House be considered as a Golden Brand for our 50th anniversary? Andrew Nebel, commercial director of Barnado’s thinks so. www.50goldenbrands.com
More than 4,000 children in China have been given the name Aoyun, meaning Olympic Games, in the past 15 years.
Is Google making us stupid? New research from UCL showed internet browsers not reading online in the traditional sense, but skimming and browsing through contents pages and abstracts instead.
Hiroyuki Sano, a 24 year old student from Nagoya, Japan, queued for 73 hours to be the first to get his hands on the new Apple iPhone’s 3G.
Bill Gates has not one, not two, but three computer screens at his office desk.
(This is an archived edition of 10 Things from last July).
Posted: July 26th, 2010 | Author: elen.lewis | Filed under: 10 Things, Nice to Know | Tags: 10 Things, elen lewis, marketing society | Leave a Comment »
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I learnt in June, by Elen Lewis, editor
Vuvuzelas are pitched at the B flat below middle C.
That “USA WINS 1-1″ headline in the New York Post? It was a joke.
Men were taught to change nappies at Fathercraft classes in the 1920s.
Using the words “Games” and “2012″ could land advertisers a £20,000 fine come the next Olympics.
Forty-two people die on South African roads every day, on average.
More than one in 10 websites is pornographic.
If all the worldwide television coverage of the 2006 World Cup was shown on one channel, it would take more than eight years to watch.
Severely depressed people eat twice as much chocolate per month (11.8 servings) than the non-depressed (5.4 servings).
In Britain, 670,000 households receive over £15,600 a year in benefits—£13bn in total, more than the annual home office budget.
Americans have bought more tickets to this World Cup than any other nation apart from South Africa.
Posted: June 28th, 2010 | Author: elen.lewis | Filed under: 10 Things | Tags: 10 Things, elen lewis, marketing society | Leave a Comment »
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By Elen Lewis, editor
People conduct 22 Google searches each day, on average.
In Greece, trombonists and hairdressers can retire early because their professions are classed as unhealthy.
A million people a month are refused a drink in a pub.
Jigsaw puzzle sales reached a weekly peak of 10 million in 1933.
Twelve is the optimum age for lying.
German chancellor Angela Merkel is afraid of dogs. As Russian president, Vladimir Putin had Koni, his black Labrador, sit in on their meetings.
In the 1950s, over half of Britons ate cooked breakfasts daily; now less than 1 per cent do.
People who regularly have less than six hours sleep increase their chance of dying over a 25-year period by 12%.
1,000,000,000 trillion (that’s a billion-trillion) bytes of computer storage is called a zettabyte.
The inventor of the Maclaren folding pushchair also designed the Spitfire’s undercarriage.
Posted: June 2nd, 2010 | Author: elen.lewis | Filed under: 10 Things | Tags: 10 Things | Leave a Comment »
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In America, 30% of teenagers send over 100 texts a day.
Kandahar airport in Afghanistan is the second busiest in the world, after Heathrow.
If we use the global sales of Tesco as our standard unit, at about £60bn, then… The UK economy = about 24 Tescos.
Marriage over the telephone is valid under Islamic law.
The world record for sitting in a room with snakes without being bitten is 113 days.
The average person tells four lies a day.
27 significant oil spills occur across the planet every day.
The hedgehog population has declined by 50% in the last 10 years.
The Jeremy Clarkson for PM Facebook group has 443,422 members, while the Gordon Brown for PM group has just 171 members.
The American Psychological Association is considering adding “internet addiction” to its manual of mental disorders.
Posted: May 5th, 2010 | Author: elen.lewis | Filed under: 10 Things, Nice to Know, Think | Tags: 10 Things, marketing society, Think | Leave a Comment »
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The Top 10 Considerations for mobile marketing by Paul Berney, MD EMEA, Mobile Marketing Association.
First a caveat, the following are not definitive golden rules but some sensible pointers, and for the record, they were learned from over seven years’ experience in mobile – the last two in a neutral international role with a view of hundreds of campaigns from every part of the world.
- Mobile is about customer acquisition, retention and brand building. Marketers should consider how the mobile channel can be used for those three fundamental tasks.
- An easy way to work out where mobile fits into the marketing mix is to map the customer journey and all the touch points and figure out where mobile could be used to extend, enhance or replace other channels.
- Mobile works best when integrated into campaigns from the start. You increase the likelihood of mobile being considered a failure if it is added as an afterthought or used as a standalone channel.
- Mobile allows consumers to act at the point of impulse. This is one of the reasons it works so well as a call to action on other media like TV, radio, outdoor and display. The fastest way anyone can react to any call to action is to put their hand in their pocket and text a single keyword to a five-digit shortcode. As a marketer you should be figuring out what happens next, not wondering if consumers will do it. Read the rest of this entry »
Posted: April 3rd, 2010 | Author: matt | Filed under: 10 Things, Digital, Mobile | Tags: Brand Building, Digital, mobile marketing, Need to know, paul berney | Leave a Comment »
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1) We are our happiest at 74.
2) Raising a child costs £201,000 without school fees, that’s £800 a month for a child up to the age of 21.
3) The Marketing Society Awards for Excellence shortlist has been finalised. Well done to British Gas, Virgin Atlantic, T-Mobile, Premier Foods and Barclays who have all made the final cut. Click here Marketing Society Awards for Excellence for the full shortlist.
4) It is possible to predict the average person’s movement by location 93% of the time. People rarely stray from a six-mile radius and can be found in their most visited location for any given hour, 70% of the time.
5) Parents lie to their children on average 100 times a year.
6) The average woman in Sub Saharan Africa touches her hair 37 times a day, and checks her mobile 82 times a day.
7) One quarter of the consumers who eat Hipp’s baby food are adults.
8) The average life of a web page is somewhere between 44 and 77 days.
9) Three in four cups of tea made for workmates, are made by women.
10) The average railway carriage is home to up to 1,000 cockroaches, 200 bed bugs and 200 fleas.
Posted: March 31st, 2010 | Author: matt | Filed under: 10 Things | Tags: 10 Things, marketing society awards excellence, the marketing society | Leave a Comment »
