Ahead of her appearance at That’s What I Call Great Marketing tomorrow, Sarah Speake, speaks to Elen Lewis about technology trends and bold marketing leadership.
What technology trends should be on all marketers’ radars for 2012?
SoLoMo: Social Local Mobile – I’ll be speaking about it regularly throughout the year in more detail. Equally, all Marketers need to ensure they’re using real-time data to constantly glean customer feedback;. test and iterate campaigns; and keep aligned with business objectives and company KPIs. Read the rest of this entry »
Global Head of Commercial at SYCO Entertainment, Mark Brittain, was cornered by The Marketing Society’s editor Elen Lewis at our Annual conference and shared his thoughts on X Factor’s Pepsi campaign…
We would love to know what were the key points you learnt at our Annual Conference. Please add your comments to this post or tweet us using the hash tag #GlobalLeadership.
Style Director at Fiat, Roberto Giolito is the designer behind the reinvention of Fiat’s historic 500 nameplate and was cornered by The Marketing Society’s editor Elen Lewis at our Annual conference and was asked to offer advice to companies looking to plunder their past to build their future…
We would love to know what were the key points you learnt at our Annual Conference. Please add your comments to this post or tweet us using the hash tag #GlobalLeadership.
Chief Executive of Global Futures and Foresight, David A. Smith was cornered by The Marketing Society’s editor Elen Lewis at our Annual conference and was asked what he thought all marketers should know about disruptive technology…
We would love to know what were the key points you learnt at our Annual Conference. Please add your comments to this post or tweet us using the hash tag #GlobalLeadership.
Culinary alchemist Heston Blumenthal was cornered by The Marketing Society’s editor Elen Lewis at our Annual conference and was asked what he thought the successful ingredients are behind innovation…
We would love to know what were the key points you learnt at our Annual Conference. Please add your comments to this post or tweet us using the hash tag #GlobalLeadership.
Ahead of her appearance at The Marketing Society’s Annual Conference next Tuesday 29 November, Dr Linda Yueh, speaks to Elen Lewis about listening, hard work and entrepreneurial spirit.
What does a bold leader look like?
A good listener who is then decisive.
What should all global leaders know?
What they don’t know and how to compensate for it.
Ahead of her appearance at The Marketing Society’s St Andrew’s Day Dinner in December, Lady Susan Rice talked to Marketing Society editor, Elen Lewis about being a bolder mareting leader and learning to ’swim the whole tank’.
What does a bold marketing leader look like?
A bold marketing leader is someone who is in touch not only with their own business but their sector and the wider world. They are innovative and need to be able to define the next big thing, not just pick up on a trend.
What advice would you offer your 18-year-old self?
My advice would be to swim in the whole tank. Now, that may sound an odd thing to say, so let me explain. Deepak Chopra describes an experiment where fish were kept in an aquarium with a glass divider down the middle. Later, when the divider was removed, the fish continued to swim in the same small space to which they’d become accustomed – they never swam to the other side. My view is that we should all grasp opportunities, enjoy broad experience and, as I say, swim in the whole tank.
Ahead of his appearance at The Annual Conference in November, Peter Molyneux talked to Marketing Society editor, Elen Lewis about chocolate, being scared of girls and virtual friends.
What’s the next big thing?
A true digital relationship with customers where their individual needs are tailored to them so they feel personally served. This is already happening in the computer games industry where people get the personalised games they actually want.
What can virtual friends do, that real friends can’t?
They can’t be bored. My real friends get bored of my company but I’m always doing something interesting with my virtual friends.
What can the gaming community teach brands about consumers of the future?
If people feel like they’re being entertained and having fun, they’re more likely to feel sympathetic about spending money. Read the rest of this entry »
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#WLTM: Marketing Society Business Leader Paul Wilson, CMO, Sunguard http://t.co/xZYSkyovFebruary 3, 2012 2:39
@BrainJuicer: How Can Brands Show Us They Care? http://t.co/SoDI8XQnFebruary 3, 2012 12:13
@RobinHoughton Thanks for braving the cold last night and joining us @SohoHouse. We will send you another book to review for #bookclub soon.February 3, 2012 12:03
Ahead of her appearance at That’s What I Call Great Marketing tomorrow, Sarah Speake, speaks to Elen Lewis about technology trends and bold marketing leadership.
Ahead of her appearance at 
10 Things I learnt in October from ancient cats to doggy bags, old footballs and favoured sperm by Elen Lewis, editor of The Marketing Society
