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Ahead of her appearance at The Marketing Society’s St Andrew’s Day Dinner in December, Lady Susan Rice talked to Marketing Society editor, Elen Lewis about being a bolder mareting leader and learning to ’swim the whole tank’.
What does a bold marketing leader look like?
A bold marketing leader is someone who is in touch not only with their own business but their sector and the wider world. They are innovative and need to be able to define the next big thing, not just pick up on a trend.
What advice would you offer your 18-year-old self?
My advice would be to swim in the whole tank. Now, that may sound an odd thing to say, so let me explain. Deepak Chopra describes an experiment where fish were kept in an aquarium with a glass divider down the middle. Later, when the divider was removed, the fish continued to swim in the same small space to which they’d become accustomed – they never swam to the other side. My view is that we should all grasp opportunities, enjoy broad experience and, as I say, swim in the whole tank.
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Posted: November 18th, 2011 | Author: will.armstrong | Filed under: Uncategorized | Tags: elen lewis, Lady Susan Rice, Lloyds Banking Group, St Andrew's Day Dinner, the marketing society | Leave a Comment »
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Ahead of his appearance at The Annual Conference in November, Peter Molyneux talked to Marketing Society editor, Elen Lewis about chocolate, being scared of girls and virtual friends.
What’s the next big thing?
A true digital relationship with customers where their individual needs are tailored to them so they feel personally served. This is already happening in the computer games industry where people get the personalised games they actually want.
What can virtual friends do, that real friends can’t?
They can’t be bored. My real friends get bored of my company but I’m always doing something interesting with my virtual friends.
What can the gaming community teach brands about consumers of the future?
If people feel like they’re being entertained and having fun, they’re more likely to feel sympathetic about spending money.
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Posted: November 11th, 2011 | Author: stuart.treasure | Filed under: Features | Tags: Annual Conference, elen lewis, marketing society, Peter Molyneux | Leave a Comment »
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10 Things I learnt in October from ancient cats to doggy bags, old footballs and favoured sperm by Elen Lewis, editor of The Marketing Society
1/Ferrero, the Italian chocolate company consumes 15% of the world’s production of hazelnuts.
2/People who plan to use Microsort, the newest sperm-sorting technique, show a 75% prejudice in favour of girls.
3/One in seven fathers are the primary carers of their children.
4/90% of vets have treated cats aged at least 22, the equivalent of 104 in human years.
5/The forces involved when a woodpecker drills at a tree are up to 1,000 times stronger than gravity.
6/ Footballs were called “fut ballis” in 1497.
7/Two thirds of 16- to 24-year-olds rely on energy drinks to keep them going.
8/The average wait before getting in contact with someone after a first date is now 1.52 days.
9/ The world’s largest family has 181 members – one husband, 39 wives, 94 children, 14 daughters-in-law and 33 grandchildren.
10/ A typical restaurant throws away 21 tonnes of food every year – partly because Brits are loath to ask for doggy bags.
Posted: October 31st, 2011 | Author: will.armstrong | Filed under: 10 Things | Tags: elen lewis, ferrero, food waste, fut ballis, microsort, the marketing society, world's largest family | Leave a Comment »
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Elen Lewis, Marketing Society editor selects the nice to know highlights from the weekend papers from wolves to murder on a surf board.
66 wolf attacks have taken place on livestock in France.
Crime writer, Agatha Christie, was one of the first people in Britain to stand-up surf.
33% of parents think it’s fine to take a child out of school during term to go on holiday.
Posted: August 1st, 2011 | Author: elen.lewis | Filed under: Nice to Know, Uncategorized, morning papers | Tags: elen lewis, morning papers, Nice to Know | Leave a Comment »
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10 Things I learnt in July from calling the speaking clock to skinny wives, pyjamas in bed, stick insect sex and buying female hedge funds by Marketing Society editor, Elen Lewis
The key to a happy marriage is based on the wife remaining slimmer than the husband.
Only 3 per cent of hedge funds are run by women. But in the last nine years, female-managed hedge funds have outperformed male-managed ones by 55 per cent.
Lions will most likely attack humans just after a full moon.
The Speaking Clock still receives 30 million calls each year.
Stick insects can go without sex for one million years.
The ideal slice of toast should be cooked for exactly 216 seconds.
Listening to the radio is what makes Britons happiest.
Less than 15 per cent of Wikipedia’s contributors are women.
More than four in ten Britons wear pyjamas, up from 29 per cent in 2000.
The most boring day in history was 11th April 1954: a general election was held in Belgium, Turkish academic Abdullah Atalar was born and footballer Jack Shufflebotham died—but that was it.
Posted: July 25th, 2011 | Author: elen.lewis | Filed under: 10 Things | Tags: 10 Things, elen lewis | Leave a Comment »
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Marketing Society editor, Elen Lewis reviews the weekend papers for highlights including Nasa in numbers, Harry Potter in billions, seafood and Mao’s Great Famine
As Atlantis completes the 135th and final space shuttle launch for Nasa, the total time spent in space by Nasa’s shuttles is three years, 221 days, 19 hours and 24 minutes and 43 seconds. Nasa has flown 356 people into orbit, lapping the earth 21,000 times and putting 537bn miles on the clock.
After 168 years, the final edition of The News of the World was published on Sunday with a 5m print run.
£1bn has been wiped off BSkyB’s market value in the past week.
The Harry Potter film franchise made £4 billion.
Aside from a pause from 1972-1983, Southern Sudan has been in turmoil, the world’s longest-running war.
More than 1.3m tonnes of seafood are discarded each year in the Northern Atlantic alone, because fisherman lack a quota for the species caught.
Faberge has created one of its famous jewelled eggs for the first time since the Tsars ruled Russia. The unique pendant egg costs up to £375,00.
At least 45m Chinese people died unnecessarily between 1958-1962 during Mao’s Great Leap Forward, according to Mao’s Great Famine by Frank Dikotter.
The Marketing Society’s online Knowledge Zone and video library are both rich archives of marketing content and wisdom available exclusively for our members. Find out more about the benefits of joining The Marketing Society’s exclusive network.
Posted: July 11th, 2011 | Author: will.armstrong | Filed under: Need to know, Uncategorized, morning papers | Tags: elen lewis, morning papers, Need to know | Leave a Comment »
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In the second of a monthly series, Elen Lewis, The Marketing Society’s editor offers some guidance on better business writing. This week, some rules on apostrophes. These strokes of genius are woefully ignored and scorned by greengrocers trying to sell apple’s and banana’s, even Jeremy Clarkson hasn’t got a clue
When Barack Obama visited Ireland on his way to the UK recently he made a joke about punctuation. “My name is Barack Obama, of the Moneygall Obamas and I’ve come home to find the apostrophe we lost somewhere along the way,” he said.
Marketing Society Fellow Gerry O’Donnell, director of Famous Grouse asked me to write this column. He’s sick of the way website registration pages scorn the apostrophe. ‘Is there any hope or do I have to change my surname back to Son of Donnell?’ he writes.
Apostrophes matter. Just ask John Richards, the chairman of The Apostrophe Protection Society. This is a father-and-son operation whose favourite occupation is to write to offending shops and restaurants with a letter that begins: ‘Dear Sir or Madam, Because there seems to be some doubt about the use of the apostrophe, we are taking the liberty of drawing your attention to an incorrect use.’
The apostrophe isn’t an arbitrary mark, but, like its use, in ‘it’s’ meaning ‘it is’, it marks a missing letter. In Anglosaxon, possession was expressed by the genitive case: “Godes engel” meant “God’s angel”. In time, the ‘e’ was dropped and the missing letter marked by the apostrophe.
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Posted: July 8th, 2011 | Author: elen.lewis | Filed under: business writing | Tags: business, elen lewis, marketing society editor, writing | Leave a Comment »
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Marketing Society editor, Elen Lewis selects the ‘nice to know’ highlights from the weekend papers from University Challenge to spelling bee.
Jeremy Paxman tried but failed to get into his college’s University Challenge team.
Jodhpurs, wildebeest and roux are some of the hardest words for kids to spell.
Posted: July 4th, 2011 | Author: elen.lewis | Filed under: Nice to Know, morning papers | Tags: elen lewis, morning papers, Nice to Know | Leave a Comment »
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10 Things I learnt last month from the penguin Mexican wave to home brewing with Iron Age man by Marketing Society editor, Elen Lewis
Urban pigeons remember who will feed them and who will chase them away.
Half of Britons have German blood.
A female tennis player’s grunts can reach 95 decibels.
Iron age man was into home brewing.
Women don’t see Porsche drivers as marriage material.
Spiders use their webs to breathe underwater.
Men are the first to say ‘I love you’ in a new relationship.
Chimps can outperform eight-year-olds in tasks.
Penguins do a Mexican wave to stay warm.
Heart disease is less common among religious people.
Posted: June 27th, 2011 | Author: elen.lewis | Filed under: 10 Things | Tags: 10 Things, elen lewis | Leave a Comment »
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Marketing Society editor, Elen Lewis selects the ‘need to know’ highlights from the weekend papers from disappearing girls to the shrinking delta and savings
The bias towards baby boys has caused the ‘disappearance’ of 160m women and girls in Asia alone in the past few decades.
Some wild animal populations in The Okavango Delta, Botswana have shrunk by up to 90%.
Global food prices have risen by 40% in the past year.
71% of Americans and 58% of British women won’t describe themselves as feminists.
25% of people used their savings in the last quarter to make ends meet.
The average number of connections for a Marketing Society member on LinkedIn is 178. Find out more about the benefits of joining The Marketing Society’s exclusive network.
Posted: June 20th, 2011 | Author: elen.lewis | Filed under: morning papers | Tags: elen lewis, morning papers, Need to know | Leave a Comment »
