Hugh Burkitt on how marketing can represent itself better to the City
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Following last night’s Fellows Dinner with Nicola Horlick, CEO, Bramdean Asset Management our chief executive shares his first thoughts on how marketing can represent itself better to the City.
1. We need to distinguish between the views and attitudes of FD’s generally and “The City”. FD’s may often be responding to what they see as the short term demands of the City, but some people in the City do get the role of marketing and brands, and value it. Martin Deboo at Investec, whose job is to follow the publicly quoted top consumer companies like Unilever and Diageo, went so far as to say that the City is conducting an “irrational love-in with marketing”… Martin’s view may be a bit rosy because of the companies he studies, but I do know that Diageo are particularly good (and unusual) in both measuring and communicating the value and health of their of their brands both internally and to the City. They are a particularly good company for us to follow and hold up as an example of best practice to the rest of the City.
Posted: January 27th, 2012 | Author: stuart.treasure | Filed under: Notes from the CEO, Talking Points, Uncategorized | Tags: Bramdean Asset Management, Fellows Dinner, Hugh Burkitt, marketing to the city, Nicola Horlick, the marketing society | 1 Comment »
