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The cookie monster cometh. But hold on, don’t run for the hills – this is the time to refocus on transparent and trustworthy digital marketing, says Paul Hood.
On 26 May European privacy laws come into force in the UK giving people more control over what data websites gather about them. This means changes to what websites can do with cookies – small text files used to log data about repeat visitors.
Are you worried about the impact this will have on your digital marketing activity? Worried about finding workarounds that’ll allow you to continue to automatically collect customer data through cookies?
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Posted: March 1st, 2012 | Author: will.armstrong | Filed under: Digital, Paul Hood | Tags: archant london, Cookie Monster, Digital Marketing, marketing society Business Leader, paul hood, principles of marketing | Leave a Comment »
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Marketers are in a unique position to help people see the brighter side of life and to feel more positive in 2012 says Paul Hood, director at Archant London.
In Chinese there is one hieroglyph for opportunity and crisis. While we may be entering the new year against a background of negative harangue about how bad things are and how much worse they will be, let us take a moment to reflect on the other meaning of the hieroglyph. There is a lot of room for positive and constructive thinking around business opportunities that exist during crisis.
Marketers are in a somewhat unique position to help our customers see the brighter side of life and to feel more positive, so let’s celebrate the year ahead and enter it with our minds made up to make 2012 a fantastic and memorable year.
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Posted: January 17th, 2012 | Author: Leah.Latimer | Filed under: Paul Hood | Tags: archant london, Digital London, London Olympics, Marketing Blog, Marketing Society blog, paul hood, Queen's Diamond Jubliee, Silicon Roundabout | Leave a Comment »
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Paul Hood, director at Archant London, says engaging customers on social media platforms is now a ‘De rigueur’ part of a complete marketing strategy.
Perhaps a less well-known fact is that the second most popular activity in terms of time spent online is gaming. It is fast catching up with ‘social’ as a preferred way of spending our time online, and is an activity that a majority of us now engage in.
In August this year online gaming accounted for almost five hours per month of our time spent online (on average), not far behind the average 7.5 hours per month we spend on social networks)*.
• With 82% of 8-65 year olds playing games this medium is too mainstream to be the behaviour of a niche stereotype
• Over 27.6 million Adults play games
• 79% of Adult internet users 16 – 65 years
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Posted: October 27th, 2011 | Author: will.armstrong | Filed under: Uncategorized | Tags: daily mirror, IAB, Internet Advertising Bureau, online platforms, paul hood, social media | Leave a Comment »
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Paul Hood, marketing director at Archant London, offers tips for social media marketing
I’m a proponent of social media, not because it’s the latest digital bandwagon to jump on, but because it gives marketers the ability to quickly reach areas of a brand’s addressable audience that are harder (and more expensive) to reach by other marketing means.
Sharing content has become completely natural. When we come across a piece of interesting, useful, important or funny content, it’s difficult to resist the temptation to share it. After all, it only takes the click of a mouse to tell your Facebook friends that you ‘like’ something you’ve seen, or to add a comment and share it on Twitter. Read the rest of this entry »
Posted: September 14th, 2011 | Author: will.armstrong | Filed under: Paul Hood | Tags: daily mirror, Digital Marketing, humilty, measurement, paul hood, social media | Leave a Comment »
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Paul Hood, Digital Marketing Director at Mirror Group Newspapers Ltd and a new member of The Marketing Society Digital Network gives us a quick interview.
What are your three favourite bookmarks?
Goodness me – that makes me realise I don’t really use bookmarks anymore. Delicious (and Instapaper on iPad) takes care of ‘Favourites’
I have to start with my favourite online ad campaign. The ‘Tippex’ video is by far the best example of online marketing I’ve seen so far.
Relevant, funny, engaging, interactive, and very ‘human’. Definitely worth checking out http://bit.ly/bearinwoods.
My other two favourite sites are BusinessInsider.com, and NMA.co.uk
Both provide hugely relevant digital insight information and news. Both are invaluable to my working week.
3am.co.uk is my guilty pleasure. (Disclosure – it’s one of ours, but it’s jolly good). I fully expect that recommendation not to make it past the editor. #fatandshamelessplug
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Posted: January 25th, 2011 | Author: stuart.treasure | Filed under: Magpie, Q+A | Tags: Digital, digital network, interview, magpie, paul hood, the marketing society | Leave a Comment »
