Leave a Comment » | 926 views | 0 Comments » |
A collection of interesting things from the web this week, from twisted bridges to Keith Weed and robots.
By Marketing Society editor, Elen Lewis.
Posted: March 11th, 2011 | Author: elen.lewis | Filed under: Nice to Know, the collective | Tags: Ad Age, BERG, Clement Valla, elen lewis, Google Earth, Keith Weed, Matt Webb, the collective, unilever | Leave a Comment »
Leave a Comment » | 705 views | 0 Comments » |
A collection of interesting things from the web this week from gladverts, to BMW films and pop-up malls in East London, by The Marketing Society’s editor, Elen Lewis
Gladvertising
Gladverts. The future of advertising? A little bit Minority Report, a little bit swap shop.
Pop-up Boxpark
The world’s first pop-up mall is opening in August this year on the old Bishopsgate Goods Yard between Shoreditch High Street station and Bethnal Green Road in London.
BOXPARK 08/2011 from Roger Wade on Vimeo.
BMW writes the future
BMW is making films again.
Posted: March 4th, 2011 | Author: elen.lewis | Filed under: Digital, Uncategorized, the collective | Tags: Digital, elen lewis, the collective | Leave a Comment »
Leave a Comment » | 577 views | 0 Comments » |
A collection of interesting things by The Marketing Society’s editor, Elen Lewis. This week it’s all about theatre, the power of improvisation and Robert Lepage.
Posted: February 25th, 2011 | Author: elen.lewis | Filed under: the collective | Tags: elen lewis, improvisation, lepage, richard eyre, the collective, theatre | Leave a Comment »
Leave a Comment » | 534 views | 0 Comments » |
A collection of interesting things from the web this week by Marketing Society editor Elen Lewis from entertaining yoof to what the future holds according to IDEO and listening to pocket cinema.
Pocket cinema
Take 30 minutes to listen to a fascinating Radio 4 documentary about how mobile phones are changing the way we watch and make movies. There’s important implications for marketing too.
The Social Entertainment Age
An article in Contagious reveals that the prime motivation for 16-24 year olds to engage with brands is to entertain them (66%).
What will drive innovation over the next decade?
The Daily Beast asked three experts including Tim Brown, president of IDEO, what the future holds. Here’s an extract. “We’re now into the new economy and the new central actor is not the worker, the person who produces, nor the person who consumes, but a new economic actor who does both things at the same time. Now there are words like pro-sumer and everything else out there—my preferred term for it is ‘a creator economy.’ …I don’t mean a creative economy—those creatives are elites. Creators are ordinary people like us—in the ordinary course of our day, we may think we are engaging in the act of consumption, but in fact we are producing something..”
Posted: January 28th, 2011 | Author: elen.lewis | Filed under: Digital, the collective | Tags: Digital, elen lewis, the collective | Leave a Comment »
Leave a Comment » | 870 views | 0 Comments » |
A collection of interesting things from the web this week by Marketing Society editor Elen Lewis from being cyborgs to the educational benefits of ugly fonts and what real people don’t say about advertising
We are all cyborgs now
Amber Case, cyborg anthropologist says technology is evolving us, as we become a screen-staring, button-clicking new version of homo sapiens. We now rely on “external brains” (cell phones and computers) to communicate, remember, even live out secondary lives. But will these machines ultimately connect or conquer us? Great talk from Ted.com
The educational benefits of ugly fonts
Last month, Wired’s Jonah Lehrer speculated that new gadgets like the Kindle made reading too easy and could lead to less engagement with the text. His hunch has now been backed up by ‘Cognition’, a paper from Princeton psychologists that reveals that ugly, difficult fonts to read like Monotype Corsiva, Comic Sans Italicized and Haettenshweiler can actually improve retention and long-term learning. The story was picked up by the R4 Today programme yesterday… (Listen from around 8:30am) So should we start seeing ads in ugly fonts? Discuss.
Things real people don’t say about advertising
I stumbled on this last night. Read this Tumblr site that displays and collects images that cast a critical eye at modern advertising practices. It’s funny.
Posted: January 14th, 2011 | Author: elen.lewis | Filed under: Digital, Nice to Know, Uncategorized, the collective | Tags: elen lewis, ted, the collective | Leave a Comment »
Leave a Comment » | 809 views | 0 Comments » |
A collection of interesting things from the web this week by Marketing Society editor Elen Lewis from shoals of Facebook fish to Yeo Valley Rappers and Seth Godin on that’s not the way we do things around here…
Facebook maps the world
Facebook intern Paul Butler drew a map to visualise where Facebook’s members live relative to their friends. Each line connects cities with pairs of friends. Meanwhile, The Register had some amusing Facebook statistics for 2010.
43,869,800 people changed their status to “single” on Facebook in 2010.
And this is what Facebook’s half-billion devotees perform every 20 minutes:
* 10,208,000 comments are made,
* 4,632,000 messages are sent,
* 2,716,000 photos are uploaded,
* and 1,972,000 friend requests are accepted.
That’s not the way we do things around here
Another jewel from Seth Godin.
Please don’t underestimate how powerful this sentence is.
When you say this to a colleague, a new hire, a student or a freelancer, you’ve established a powerful norm, one that they will be hesitant to challenge.
This might be exactly what you were hoping for, but if your goal is to encourage innovation, you blew it.
The story of Yeo Valley
Posted: January 7th, 2011 | Author: elen.lewis | Filed under: Uncategorized, the collective | Tags: Facebook, seth godin, the collective, yeo valley | Leave a Comment »
Leave a Comment » | 685 views | 0 Comments » |
A collection of interesting things from the web this week by Marketing Society editor Elen Lewis from bullets in iPads, to how complaints make your brand shoot up Google’s rankings and turning no into yes
What happens when you shoot an iPad
There’s more pictures here.
A bully finds a pulpit on the web
A fascinating article in the New York Times, about how an optician used bad service and loads of customer complaints to his advantage. The villain’s intentional goal is to make customers complain about him because it pushes his company up the Google rankings. Google, unwittingly rewards companies in SEO for customer conversations, good or bad. This example seems to spell a failure of search and the internet. Buzz Machine’s Jeff Jarvis wondered what Google should do. Also read Danny Sullivan’s perspective, he knows everything about search.
Turning no into yes
A TED talk by William Ury about how to create agreement in the most difficult situations.
Posted: December 3rd, 2010 | Author: elen.lewis | Filed under: Nice to Know, Uncategorized, the collective | Tags: Digital, elen lewis, the collective | Leave a Comment »
Leave a Comment » | 590 views | 0 Comments » |
A collection of interesting things from the web this week by editor, Elen Lewis. From beautiful shorts to saved T-shirts and Seth Godin.
Nuit Blanche by Arev Manoukian via Fstoppers
Nuit Blanche from Spy Films on Vimeo.
A beautiful short, think Brief Encounter meets CGI. Watch how it was made at Fstoppers.
Please don’t tell me you don’t have any good ideas says Seth Godin
“There are more good ideas, right here, right now, for free, than ever before. More opportunities to connect and lead and make a difference and an impact and a living. Fewer guarantees, sure, but more ideas.
It’s your choice about whether or not you do anything with them, but please don’t tell me you don’t have any good ideas.” Read the whole post on Seth’s blog.
Saved
Green Thing is good at switching people away from thinking of green living as something we ought to do, to something we want to do. It chimes perfectly with our own Sustainability mission. Its latest project is saving the T-shirt. “Saved is a new sustainable product and anti-waste campaign that takes unwanted or unloved T-shirts, washes them, hand-stitches ‘Saved’ lettering onto them, adds a Saved story (saved from bad taste, saved from disrepair, saved from neglect) and in doing so makes each T-shirt a bit more fashionable and a lot more desirable.”
Posted: November 12th, 2010 | Author: elen.lewis | Filed under: Digital, Nice to Know, Uncategorized, the collective | Tags: Digital, elen lewis, the collective | Leave a Comment »
Leave a Comment » | 482 views | 0 Comments » |
A collection of interesting things from the web this week by editor, Elen Lewis. From social media screw ups to China piled high and awful library books
Shanghai stacking
French photographer Alain Delorme took photos in Shanghai of enormous stacks of goods piled high. There’s more at wejetset
Social media gone wrong
Read about everyone else’s mistakes in social media, so you don’t make the same ones.
Awful library books
Some bad reading for the weekend.
Posted: November 5th, 2010 | Author: elen.lewis | Filed under: Digital, Nice to Know, Uncategorized, the collective | Tags: Digital, Nice to Know, the collective | Leave a Comment »
Leave a Comment » | 835 views | 0 Comments » |
By editor, Elen Lewis
A social experiment
“Unplugged” students are experiencing withdrawal symptoms when detached from their lifelines, aka Twitter, Facebook, Messenger, email, Blackberries.Watch this interesting global experiment here.
Facebook data, lots of it
Facebakers, a site packed full of facebook statistics has just been redesigned, so it’s much easier to drill down into the information you want.
This wouldn’t happen to Apple.
Click through to 6 minutes, 42 seconds in. And witness how wrong it can be, when stars are asked to endorse brands. Here Samsung is sponsoring Take That’s UK tour.
Posted: October 29th, 2010 | Author: will.armstrong | Filed under: Uncategorized | Tags: apple, Blackberry, FaceBaker's, Facebook, student's, TakeThat, the collective, twitter | Leave a Comment »
We're here to curate inspiring and thought-provoking ideas and perspectives from our network and the marketing world at large. Read, listen, watch, comment and be inspired. The Marketing Society is the exclusive membership network for discerning marketers to learn, develop and share knowledge.
Join the Marketing Society Group on Linkedin:
Linkedin Marketing Society Group
Follow The Marketing Society on Twitter:
@TheMarketingSoc
Watch The Marketing Society on YouTube:
The Marketing Society Channel
Subscribe to The Marketing Society RSS feed:
The Marketing Society Blog
